The Ministry of Ayush, along with its councils and institutes across the country, has launched the ‘Swachhata Hi Seva’ campaign with support from the Ministry of Housing and Urban Affairs and the Ministry of Jal Shakti. This campaign aims to promote cleanliness and sanitation under the theme ‘Swabhav Swachchata, Sanskar Swachchata’, focusing on both behavioral and cultural shifts. A total of 416 activities have been identified in the initial stage to lay the groundwork for this nationwide effort.
The campaign is built around three key pillars, each designed to foster greater public involvement and drive meaningful impact through collective action:
Swachhhata Mein Jan Bhagidari:
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- This pillar emphasizes public participation and raising awareness, making cleanliness a shared responsibility. The Ministry has identified 169 activities to fulfill the objectives under ‘Swachhata mein Jan Bhagidari’. Since the launch of the Swachh Bharat Mission, its success has been driven by collective responsibility, where every citizen plays a crucial role. The Ministry aims to deepen this principle by fostering widespread ownership of waste management and environmental stewardship.
Sampoorna Swachhata:
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- Under this pillar, including the Swachhata Lakshit Ekayi initiative, 69 places have been selected by the Ministry of Ayush for cleanliness drives. The goal is to transform neglected or challenging locations, often referred to as black spots, into clean and healthy spaces. These areas are typically difficult to manage during regular cleanliness efforts, posing significant health and environmental risks.
Safai Mitra Suraksha Shivir:
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- This pillar prioritizes the health, safety, and well-being of sanitation workers, commonly known as Safai Mitras. To support their efforts, 178 activities have been identified to improve their working conditions. Under Preventive Health Checkups, health camps will be organized to ensure Safai Mitras and their families have access to necessary healthcare services.
