An initiative has been launched to eco-rejuvenate five iconic water bodies—Prem Sarovar, Vivhal Kund, Pawan Sarovar, Jal Vihar Kund, and Krishna Kund—located in Barsana, Nandgaon, and Vrindavan, which are of significant historical, cultural, and spiritual importance but have suffered pollution and mismanagement. The memorandum of understanding (MoU) was signed at IndianOil’s in Mumbai, attended by V. Satish Kumar, Director of Marketing at IndianOil, and Gauranga Das, a member of the ISKCON Governing Body. Kumar emphasized the vital role of water bodies for humanity and wildlife, stating that this initiative aims to preserve natural and cultural heritage while enhancing biodiversity. Gauranga Das praised IndianOil’s commitment, highlighting the importance of these water bodies for spiritual tourism, which accounts for 70% of tourism in India, and the potential benefits for local communities. The Central Pollution Control Board identified these water bodies as heavily polluted, necessitating a focus on controlling nutrient input and degrading existing nutrients. The initiative will be managed for one year by SCHCT, known for its water conservation efforts, after which maintenance will transfer to the Uttar Pradesh Braj Teerth Vikas Parishad, with IndianOil conducting annual impact assessments to monitor progress.
IndianOil signed a MoU for the eco-rejuvenation of five historic water bodies in Mathura.
