During the prestigious IPRCCA 2024 conference, in the session titled “Bridging Policy and Public Perception,” Shri Rahul Kashyap, a renowned PR and Corporate Communication expert and Executive Director, P R Professionals, shared valuable insights with the audience of PR professionals. He highlighted the critical importance of effective communication in the policymaking process, stating that “Communication acts as the vital bridge between government intent and public understanding.”
Shri Kashyap emphasized that PR professionals play a crucial role in translating complex policy language into clear, accessible messages that resonate with the public. This function is essential not only for efficient dissemination of information but also for building trust, fostering acceptance, and encouraging active citizen engagement. He pointed out that without strategic communication, even well-meaning policies risk being misunderstood or overlooked, thus widening the gap between policymakers and the public.
His observations underscored the need for proactive, empathetic, and transparent communication to ensure policies are effectively understood and embraced, ultimately strengthening democratic engagement and public trust.
