Illustrated hamper available across five cities via select pincodes; campaign positions skincare within the everyday rituals of maternal care
MUMBAI, 12th May 2025 — Garnier India has collaborated with Mumbai-based visual artist and storyteller Neha Doodles to produce a limited-edition ‘Care Box’ ahead of Mother’s Day, available now across select pincodes in Delhi, Mumbai, Bangalore, Kolkata and Hyderabad.
The Care Box is a curated Garnier hamper featuring original illustrations by Neha Doodles applied across the packaging. Each doodle depicts a specific domestic or personal moment — a holiday bag, a bathroom shelf, an evening ritual — drawn from the artist’s signature style, which roots product use within the emotional texture of everyday life. The result positions the hamper as a keepsake as much as a gift.
The pan-India initiative invites consumers to gift the Care Box to their mothers as a gesture tied to what the campaign calls ‘moments of care’ — the habitual, unannounced acts of nurturing that the brand is seeking to make visible and celebrated. For Garnier, the collaboration extends its brand positioning beyond product efficacy into cultural territory, using illustration to open a wider conversation around appreciation and recognition.
Neha Doodles is known for illustration work that translates emotional states into accessible visual narrative. Her practice draws on nostalgia and intimacy, qualities that informed the brief for the Care Box and its translation of Garnier’s product range into illustrative storytelling.
The Care Box is available while stocks last. The campaign film is available to view on Instagram: https://www.instagram.com/
