The campaign puts Škoda owners at the heart of an unexpected story designed to turn curiosity into consideration
Film Link: https://www.youtube.com/
16th October 2026; Mumbai, India: Škoda Auto India and BBH India have launched the latest edition of ‘Škoda Fan Fest’, the brand’s festive-season campaign that brings together some of the year’s most compelling customer offers with the passion and advocacy of Škoda fans.
The campaign builds on ‘Fans, Not Owners’, Škoda Auto India’s brand platform introduced in 2025 to celebrate the deep emotional connection between the brand and its customers. The campaign highlighted how, for many Škoda owners, the relationship with their car goes beyond ownership to genuine fandom.
The campaign comes to life through a film set in an unexpected place for a car recommendation: the middle of a heist. A Škoda owner finds himself caught in a getaway with two robbers, but what begins as a tense escape soon turns into an unexpected conversation about the car. As the car chase unfolds, the thieves discover Škoda SuperCare and its ownership benefits, Škoda’s safety credentials and its extensive service network, and their attention gradually shifts from the getaway to the car itself. By the end of the chase, the Škoda owner has won over two new fans.
Speaking about the campaign, Ashish Gupta, Brand Director, Škoda Auto India, said, “Škoda Auto has built a community of customers in India who are not owners, but genuine fans and strong advocates of the brand. With ‘Škoda Fan Fest’, we wanted to celebrate that organic connection and let our fans do what they do best – share their experiences with others. Rather than simply telling people about the Škoda experience, we want them to discover it through the people who know it best. This festive season, we are celebrating our fans and inviting more people to become part of the Škoda family.”
Parikshit Bhattaccharya, Chief Creative Officer, BBH India and Propagate India, added, “When people genuinely love something, they find a reason to talk about it. That’s what makes Škoda’s fans so interesting. We took that thought and placed it in the middle of a heist, where a getaway slowly turns into a conversation about the car. The humour comes from that shift in priorities, letting the car become part of the story rather than a product demonstration.”
The campaign brings the spirit ‘Fans, Not Owners’ to life by showing how genuine enthusiasm for the brand can turn even the most unexpected conversation into a recommendation. In doing so, ‘Škoda Fan Fest’ celebrates the role of existing fans while inviting more people to experience the Škoda difference for themselves during the festive season.
Currently live across television and digital, ‘Škoda Fan Fest’ will also extend across print and outdoor, bringing the campaign to audiences across multiple touchpoints.
Film Link: https://www.youtube.com/watch?
