HYDERABAD. The Public Relations Council of India (PRCI) Hyderabad Chapter celebrated World Radio Day 2026 with a series of vibrant events at Loyola Academy and a national online session under the theme “Radio and Artificial Intelligence: AI is a Tool, Not a Voice.” Highlighting the balance between technological efficiency and human connection, the event featured insights from industry veterans like former DDG of All India Radio, C. Rajagopal, and Rev. Fr. B. Peter, who both emphasized that while AI can streamline workflows, the human voice remains the indispensable “soul” of the medium. The celebrations were further enriched by interactive sessions with popular RJs from major FM stations like Magic FM, Radio City, and Big FM, alongside a pan-India virtual panel featuring voices from FM Rainbow and Club FM. Together, they explored radio’s evolving future, reaffirming its role as a trusted emotional bridge in an increasingly digital and AI-driven world.
