Ace Blend fuels the fire of Indian pioneers in creativity and sport, showcasing the impact and efficacy of their nutritional blends.
9th February Mumbai, India – Ace Blend, India’s science-backed functional wellness brand, announces the launch of “Mind, Body & Spirit,” a three-part creator collaboration featuring photographer Sasha Jairam, Squash World Cup Winner Abhay Singh, and the youngest Indian to scale Mount Everest Arjun Vajpai. Bringing together the worlds of creativity, sport, and endurance, the campaign explores the holistic definition of performance today. By spotlighting real routines and lived experiences, the initiative moves beyond traditional influencer marketing and reframes performance as a balance of mental clarity, physical resilience, and inner strength.
This initiative is strategically important for Ace Blend as it strengthens the brand’s positioning within the evolving wellness and performance nutrition category. The campaign focuses on credibility-led storytelling, reinforcing Ace Blend’s philosophy that consistency and routine drive meaningful outcomes. It also expands the brand’s relevance beyond gym-focused audiences, showing that performance nutrition can support not just athletes, but also creators, working professionals, and everyday individuals.
The collaboration also adds depth to Ace Blend’s product narrative, particularly around Rise Creatine Monohydrate India’s first unflavoured pink creatine formulated with clinically researched creatine and anthocyanin-rich tart cherry extract to support strength, cognitive performance, and recovery. Through the campaign’s Mind pillar, creatine is reframed as a symbol of rebellion, a performance tool for mental stamina for women.
For the Body, Abhay Singh’s Road to Squash World Cup victory was propelled by TruBeet® Hydro Hype, a heart-healthy endurance drink powered by beetroot nitrates. While the core stack of Outshine Omega-3 and Max Magnesium propels Arjun Vajpai to incredible performance longevity.
Commenting on the launch, Shivam Hingorani, Founder of Ace Blend, says, “The Mind-Body-Spirit idea is much bigger than a ‘collab’ for Ace Blend. Abhay, Sasha, and Arjun aren’t influencers; they are true pioneers in their fields. The fact that such leaders trust us to power their performance and health at the highest level is incredibly powerful validation for the efficacy of our blends.” Each creator brings authenticity to the campaign through lived experience.
Abhay Singh shares, “I credit our Squash World Cup win to discipline and consistency. Ace Blend’s Omega and Magnesium seriously help me recover from intense training sessions, while Hydro Hype is my go-to for in-game endurance. This isn’t a random partnership for me; it’s genuinely the only choice.”
Sasha Jairam adds, “Shivam and I are quite like-minded when it comes to functional wellness. I love how Ace created the world’s first unflavoured pink creatine and is educating the country that it’s meant for everyone, not just gym bros. For me, Rise Creatine is invaluable because it unlocks sharper creative focus and greater mental stamina.”
Arjun Vajpai notes, “I want to keep climbing the highest peaks for as long as my mind and body allow. Ace Blend’s health essentials help me feel stronger, more rested, and more recovered. I’ve never felt better physically and mentally, and taking care of my nutrition plays a big role in getting me here.”
With “Mind, Body & Spirit,” Ace Blend reinforces its commitment to building a purpose-led, science-informed brand that resonates with modern consumers seeking sustainable health outcomes rather than short-term hype. The collaboration strengthens cultural relevance, deepens consumer trust, and differentiates Ace Blend in a crowded market positioning the brand as a credible partner in everyday performance across mind, body, and spirit.
