KOLKATA. The DVC Corporate Communication Conclave in Kolkata concluded with impactful discussions that reinforced the organisation’s core communication pillars and highlighted emerging trends shaping the future of the public sector. Day 2 featured engaging sessions on cinema’s evolving role in public relations, effective crisis communication strategies in PSUs, brand building in a competitive environment, AI-driven communication tools, and successful rebranding initiatives within the public sector. Shri M. B. Jayram, Chief Mentor, Public Relations Council of India, also addressed the participants and shared valuable insights on strategic communication, reputation management and the growing importance of credibility in public sector outreach. Renowned experts and practitioners offered practical perspectives through real-world experiences, making the conclave a dynamic platform for knowledge exchange and reaffirming DVC’s commitment to strengthening transparent, innovative and future-ready communication practices.
