The Bureau of Energy Efficiency has introduced a new category under the National Energy Conservation Awards (NECA) 2025, specifically for content creators and influencers, to leverage digital media in promoting energy efficiency, conservation, and sustainable living. Instituted in 1991, NECA has long recognized excellence in energy conservation across industries and institutions, and with this expansion, it now aims to engage the digital community in inspiring citizens to adopt simple, impactful measures that contribute to India’s sustainable development goals.