The Cottage” participated in the Lifestyle Week (Tokyo) (3-5 July 2024) with 10 exhibitors from the Handloom and Handicraft sector. The India Pavilion set up by “the Cottage” was inaugurated by Shri. Madhusudan Ravindran Deputy High Commissioner, Embassy of India(Japan) in the presence of Shri Manoj Lal, Managing Director, The Central Cottage Industries Corporation Ltd and Mr. Haime Suzuki, Global Head, Reed Exhibitions. During the period 120 business queries valuing around USD 1,09,120/- were received by the participants. The CCIC participation represented “India Pavilion” showcasing the strength of India in the Textiles sector in particular Handicraft and Handloom segment. The Lifestyle Week Tokyo is the world’s leading B2B international trade fair for lifestyle consumer goods, handicrafts, textiles, and fashion in Japan. It had around 1200 No. of participants/exhibitors from 20 countries catering to Lifestyle segment. The CCIC display highlighted Embroidered Home Furnishings, Floor Covering, Home Décor, Rugs, Herbal & Skin Care, Silk Scarf, Banaras Zari, Stone Inlay, Stone Craft.