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Corporate Press Release

SSBeauty by Shoppers Stop Announces the Launch of Glamfluencer 2025 – India’s First Beauty Reality Show

Glamfluencer 2025

Where Beauty Meets Drama – Your Journey to Becoming India’s Super Influencer Begins Now!

New Delhi, 19 December, 2024: Shoppers Stop, India’s premium fashion, beauty, and gifting omnichannel destination, proudly announces its groundbreaking revolution in the beauty world – Glamfluencer 2025 by SSBeauty. India’s first-ever beauty reality show is designed to discover India’s next Super Beauty Influencer. This pioneering concept marks a transformative moment in the beauty and entertainment industries, combining passion, education, and storytelling to create an unforgettable platform for aspiring influencers.

This one-of-a-kind IP by SSBeauty promises unmatched drama, thrilling challenges, and transformative training. Contestants from across the country will undergo rigorous training in beauty techniques, content creation, and digital trends while participating in challenges that test their creativity, knowledge, and resilience. Covering all aspects of beauty, the show will encompass makeup, skincare, fragrances, and haircare & styling, ensuring that contestants are equipped to inspire across every facet of the beauty industry.

The winner will claim the ultimate opportunity to cement their place as India’s next beauty icon, redefining what it means to inspire and influence in the beauty space.

Why Glamfluencer?

  • India’s First-of-its-Kind: A beauty influencer reality show where talent meets opportunity.
  • Exclusive Mentoring: Industry leaders, digital mavens, and beauty experts will guide contestants.
  • Big Rewards: More than just a title – it’s a launchpad into the dazzling world of beauty and influence.

Commenting on the launch, Mr. Biju Kassim, Customer Care Associate and CEO of SSBeauty said, “At SSBeauty, we believe in empowering individuals to redefine beauty and creativity in the Indian market. The launch of this unique IP aims to give India its very own Super Beauty Influencer. With Glamfluencer, we are not just launching a reality show – we are creating a transformative platform that celebrates talent, fosters innovation, and sets new benchmarks for the beauty industry, while positioning our country globally. This initiative aligns with our vision to inspire, educate, and amplify voices, bringing consumers and brands closer through unforgettable experiences.”

Stay tuned as the search for the Super Beauty Influencer unfolds on your favorite OTT channel. Glamfluencer – where beauty meets drama and dreams turn into reality!

Think you’ve got what it takes? Watch this space for audition details and exclusive behind-the-scenes content. The glam revolution is here – and it’s yours to own.

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