MUMBAI. India’s advertising expenditure (ADEX) is projected to reach ₹1,74,605 crore in 2026, marking a 12–13% growth, according to the Pitch Madison Advertising Report (PMAR). Digital media is expected to contribute 64% (₹1,11,976 crore), while traditional media’s share declines to 36%.
In 2025, the ad market stood at ₹1,55,105 crore under an expanded ADEX definition, which includes quick commerce and MSME digital spends, reflecting 12% growth over 2024. The revised calculation covers core digital advertising, ₹4,000 crore from quick-commerce platforms, and ₹35,814 crore from MSME digital spending, highlighting digital’s growing dominance in India’s advertising landscape.
