ROURKELA. SAIL’s Rourkela Steel Plant and the PRCI Rourkela Chapter organized a seminar themed ‘The Golden Age of Strategic PR’. Chief Guest Mr. Anil Kumar, ED (Materials Management), RSP, and Keynote Speaker Dr. Bibhudatta Mahapatra, VP (Corporate Communication), Aditya Birla Group, led the insightful session. The deliberations emphasized that modern strategic PR transcends simple press releases, focusing instead on proactive narratives, trust-building, and two-way communication driven by speed, authenticity, transparency, and engagement.
Rourkela Seminar Highlights the Golden Age of Strategic Public Relations On the eve of World Public Relations Day
