BEML Ltd. unveiled its new brand identity, ‘Infinix,’ at the prestigious Aero India 2025. Admiral Dinesh Kumar Tripathi PVSM, AVSM, NM, Chief of Naval Staff (CNS), unveiled the new logo at the BEML stall, alongside Shri Shantanu Roy, CMD, BEML Ltd., Functional Directors of BEML and senior officers from Defence Forces, in a grand display featuring motion graphics that traced BEML’s remarkable 60-year evolution. This landmark event showcased BEML’s growing prowess in Aerospace and Defence through a fully digital and immersive experience.
BEML’s Infinix logo represents more than a rebranding—it is a profound transformation. The freed Phoenix, breaking out of its circular boundary, symbolizes limitless aspirations and an unyielding commitment to innovation, agility, and excellence. Its outstretched wings embody BEML’s relentless pursuit of breakthrough solutions across Air, Land, and Sea. The name ‘Infinix’—a fusion of ‘Infinity’ and ‘Phoenix’—draws inspiration from aerodynamic precision, mirroring BEML’s expertise in cutting-edge engineering, mobility solutions, and future-ready technologies. Its fluid, dynamic form represents power, speed, and a forward-thinking vision that drives BEML to redefine industries.
#BEML#BrandTransformation #AerospaceInnovation #DefenceExcellence