Bengaluru – 28th August, 2026: This Raksha Bandhan, Flipkart Minutes captured how India celebrates, blending tradition and personal expression. Customers drove 3X growth in festive shopping on the platform, with Gen Z accounting for more than 40% of shoppers, signalling how digital-first younger consumers are rewriting gifting norms. Rakhi and Fashion Maang Tikka emerged as the fastest-growing categories at 20X and 4X growth respectively, leading demand alongside Precious Earrings, Gold & Silver Coins & Bars and Pooja Thali Sets. The momentum spanned metros from Ahmedabad, Mumbai and Kolkata to non-metros including Aurangabad, Madurai and Nawada, underscoring Bharat’s growing role in festive e-commerce.
Flipkart Minutes’ dedicated Rakhi Store became the go-to destination for last-minute festive needs, with 2000+ Rakhis sold per minute along with Mobile Handsets, True wireless earbuds, Gold Coin Bar and Smart Watches topping gifting categories. Shopping peaked between 4PM and 10PM with mobile phones recording the highest gifting orders in a single hour, a testament to how quick commerce is becoming central to on-time festive delivery.
Gifting choices reflected a clear shift from convention. Beyond traditional gifts, shoppers drove 3.5X growth across accessories such as fashion brooches, mobile tripods and watch combos with search trends for sweets like besan laddu and rasmalai, chocolates and Rakhi-related searches including ‘Rakhi gift hamper for brother’, ’Rakhi Gift Basket for sister’ and ‘Rudraksha Rakhi’ pointing to a broader move towards personalised, occasion-led purchases. Ethnic wear also emerged as a strong last-minute category on Minutes, with orders for men’s kurtas growing 87% YoY as shoppers increasingly turned to quick delivery for festive and occasion-ready dressing.
From planned purchases to eleventh-hour gestures, Flipkart Minutes is powering the full spectrum of Raksha Bandhan shopping for Gen Z, Bharat, and consumers across the country.
