Mumbai, 16.02.2026: In a focused initiative to deepen engagement with the high-potential Indian outbound market, a curated influencer familiarisation (FAM) trip across Germany was successfully conducted this winter, positioning the destination’s luxury retail, heritage cities, and festive tourism experiences to a new generation of Indian travellers. The influencer familiarisation journey across Germany, co-organised by Outletcity Metzingen, Lufthansa, Visit Frankfurt Tourism, and Visit Baden-Baden, with AVIAREPS India curating and coordinating the initiative.
The programme brought five Hyderabad-based digital creators to Germany during the peak festive season, aligning with the growing Indian demand for experiential, seasonal, and high-value travel. The itinerary was strategically designed to showcase Germany’s diversity by combining premium shopping, cultural heritage, and iconic Christmas market experiences — key themes that strongly resonate with evolving Indian outbound travel trends.
“India is a key growth market for OUTLETCITY Metzingen, with travellers showing strong affinity for premium brands and value-led luxury shopping. Initiatives like this help position Metzingen as a must-visit retail destination within Germany itineraries,” said Janina Wittmann, Destination Marketing & Partnership Manager, OUTLETCITY Metzingen.
The journey commenced at OUTLETCITY Metzingen, recognised as Europe’s largest luxury outlet, reinforcing Germany’s appeal as a premium shopping destination for aspirational, value-conscious Indian travellers, before moving to Baden-Baden to highlight the country’s strength in boutique heritage and lifestyle destinations through its iconic Christmas market, Merkur Mountain views, heritage experiences and the historic Casino Baden-Baden, and concluding in Frankfurt, where the city’s role as a key aviation hub showcased Germany’s ability to blend historic charm in Römerberg and the Old Town with modern skyline appeal and one of the country’s most atmospheric Christmas markets, positioning it as both a gateway and a compelling standalone city break.
Leona Flach, Tourism Marketing Manager at Frankfurt Tourism Board, said “Frankfurt is proud to be positioned as both – a gateway and a destination for the Indian market. With our historic Old Town and the Römer Square, festive Christmas market atmosphere and our modern skyline, we connect tradition and modernity. Collaborations like this influencer familiarisation journey help us bring Frankfurt’s culture to life and strengthen our visibility in the fast-growing Indian market.”
Cornelia Stahr, Head of Global Marketing, Baden-Baden Tourism, said, “We were delighted to welcome such inspiring Indian creators to Baden-Baden and the region. Their authentic stories showcase how our destination combines heritage, wellness and lifestyle, presenting Baden-Baden as it truly is and highlighting what Indian travelers can genuinely expect when visiting.”
Beyond destination exposure, the initiative reinforced Germany’s positioning as a year-round destination, highlighted winter travel as a key growth segment, showcased multi-city itineraries aligned with Indian travellers’ preferences, strengthened awareness of Lufthansa’s seamless connectivity, and strategically promoted secondary and boutique destinations beyond traditional gateways. By generating strong digital amplification and leveraging influencer-led storytelling, the programme successfully converted inspiration into travel intent, demonstrating Germany’s long-term commitment to the Indian market and its appeal as a culturally rich, premium, and festive-season destination.
