Bengaluru, August 13, 2025: Mankind Pharma, India’s fourth largest pharma company, has launched a powerful video campaign featuring legendary actor Amitabh Bachchan to raise awareness about organ donation on World Organ Donation Day. The campaign themed “Live Beyond Your Life” aims to address India’s critically low organ donation rates and encourage more citizens to register as organ donors.
Link to the video campaign: https://www.youtube.com/watch?
The sobering reality in India is that for every 10 lakh Indians, less than 1% pledge to donate their organs to those in need. This significant gap between demand and supply has resulted in thousands of patients waiting for life-saving organ transplants, including kidneys, liver, eyes, and hearts.
Rajeev Juneja, Vice-Chairman and Managing Director, Mankind Pharma shared, “At Mankind Pharma, we believe that collective action has the power to transform healthcare outcomes. Our organ donation awareness campaign reflects our steadfast commitment to tackling one of India’s most pressing health challenges. Registering as an organ donor is a simple step, yet it holds the power to change and even save multiple lives. By this initiative, we aim to engage with our wider community and honour the compassionate individuals who choose to give the ultimate gift of life. We call upon every Indian to take this pledge and be part of a legacy that continues long after our time.”
On this initiative by Mankind, Dr Kanika Rastogi, Deputy Director – National Organ and Tissue Transplant Organization (NOTTO) commented, “India’s low organ donation rate has left thousands of patients waiting for a second chance at life. This campaign by Mankind Pharma is an important step in addressing this shortage. By creating awareness and simplifying the process of registration, we can inspire more people to pledge. Just one donor has the power to save up to eight lives, a gift of hope that truly extends beyond our own.”
Medical experts – Dr. A.K. Bhalla (Sir Ganga Ram Hospital) and Dr. Neelam Mohan (Medanta) – addressed the humanitarian importance of organ donation, dispelled myths and highlighted the vast demand-supply gap in organ availability. They lauded Mankind Pharma’s campaign and reiterated that such social awareness initiatives are vital to spreading the message on the need to donate organs.
The video campaign featuring Amitabh Bachchan serves as a clarion call to the nation, urging Indians to make an invaluable promise that can save the lives of many. By leveraging the megastar’s influential voice and Mankind Pharma’s commitment to healthcare advancement, the initiative seeks to create a lasting impact on public consciousness about the importance of organ donation.
This World Organ Donation Day, Mankind Pharma calls upon every Indian to consider the profound impact they can have on society by taking the simple yet meaningful step of registering as an organ donor. The campaign reinforces that the legacy of giving extends far beyond one’s lifetime, creating ripples of hope and healing for generations to come.
