- The campaign for the digital film is being amplified across various digital media platforms such as YouTube, Facebook, Instagram, Twitter, and LinkedIn
National, 21stSeptember 2023: Torque Pharmaceuticals, a prominent player in the pharmaceutical sector, has revealed a heartwarming cinematic creation in honor of World Pharmacist’s Day on September 25, 2023. This film artfully portrays the compassion and dedication demonstrated by pharmacists, showcasing their willingness to go the extra mile in caring for their customers. Aligned with the company’s fundamental values of backing pharmacists, this initiative seeks to pay tribute to and celebrate these healthcare heroes—our pharmacists.
Pharmacists form a strong pivot in the medical ecosystem, as they help customers manage their healthcare regimen in more ways than one. From delivering medicines in the hour of need to helping customers understand when and how to have them, pharmacists are always there to help create a healthier and tension-free world.
Commenting on the digital film launch, Mr. Abhay Iqbal Singh Bedi, Director Torque Pharmacueticals said, “On World Pharmacist Day, we pay tribute to the compassionate unsung champions of healing. This film beautifully encapsulates the profound connection of empathy and gratitude shared between a pharmacist and a customer. Through this cinematic endeavor, we aspire to raise awareness and champion the pivotal role of pharmacists in enhancing global healthcare, aligning with this year’s theme: ‘Pharmacists fortifying the foundations of health systems.’
Created and conceptualised by Torque Pharma, this campaign kickstarted today with a digital film. Post the digital film, the campaign will further aim to share examples of empathy and going the extra mile for customers. Through this film, Torque Pharmaceuticals celebrates every pharmacist who play an active role in bettering people’s lives in times of sickness and placing customers’ interest above theirs.
Watch the digital film here: https://youtu.be/wPPv4QCTCTE
About Torque Pharmaceuticals:
Founded as a generic pharmaceutical organization, Torque Pharma strides ahead with the legacy of over four decades as the torchbearers of positive change driven by unwavering ethical standards and practices. Right from our inception, we have been committed to rewriting the definition of excellence within the healthcare ecosystem. Our mission, “Better Together,” is a testament to our dedication towards continuous evolution alongside the people who collectively shape our society, as we believe that “togetherness” makes the world a better place. Torque Pharma has expanded its scope into the FMCG and Ayurvedic sectors, aligning with its unwavering commitment to providing high-quality, accessible healthcare for all. Not only does Torque have a significant national presence pan India, but also internationally as its products are available across international boundaries. Our portfolio consists of an extensive range of products that elevate the quality of living, including Torex, No-Scars, Multipower, JAL, Medisalic, Ketomac, Kesh 999, Torque Refresh, Torque Ayurveda and Torque Kvach. Join us in our journey to drive innovation, leave a lasting positive impact, and help us shape a healthier world made better together.
