Ms. Neelam Shami Rao, Secretary (Textiles), recently conducted a comprehensive review of “The Cottage” in the presence of key officials, including Shri Manoj Lal, Managing Director of the Central Cottage Industries Corporation of India Ltd, and other senior representatives. The visit aimed to evaluate the corporation’s current status, identify challenges, and enhance competition.
Ms. Rao expressed her appreciation for the exclusive crafts on display as she toured various handloom and handicraft sections, witnessing new offerings and designs. Engaging with employees, artisans, and weavers during live demonstrations, she commended “The Cottage” for its consistent efforts to promote crafts and artisans globally through initiatives such as participation in national and international exhibitions, corporate gifting, advertising, social media engagement, exports, and sales promotion drives. These efforts strive to align with new market trends and changing consumer tastes while preserving the core ethnic values of the retailed products.
Speaking on the occasion, Shri Manoj Lal, Managing Director,the Central Cottage Industries Corporation Ltd stated that the Secretary ( Textiles ) vision has motivated “the Cottage ” team to excel & achieve greater heights.
