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Rallis India launches “Dhaan ka Powerplay” campaign in Punjab & Haryana

Rallis India launches "Dhaan ka Powerplay" campaign in Punjab & Haryana

~Promotes paddy crops’ early-stage health & nourishment for enhanced yield and lucrative outcome~

Bengaluru | 11 July 2024: Rallis India Limited, a Tata enterprise and a leading player in the Indian agri-inputs industry is actively raising awareness about crop care in the early stages of paddy cultivation through its farmers’ campaign, “Dhaan ka Powerplay,” across Haryana and Punjab.

Paddy crops significantly contribute to the farmers’ income in these markets. As an organization committed to providing farmers with advanced Agri solutions and to sensitize them about the importance of paddy crop health and nourishment in its early stage, Rallis India initiated the ‘Dhaan ka Powerplay’ campaign. This campaign facilitates direct farmer engagement through field visits, demos, one-on-one farmer meetings across Punjab and Haryana.

“Rallis India’s comprehensive crop care solutions are designed to support the farmers of Punjab and Haryana in maximizing their paddy yields. Through this campaign, we aim to drive deeper awareness and adoption of our innovative granular products such as Zaafu, Ralligold GR, Zygant, and Nayazinc that deliver tangible benefits in the crucial initial stage of the crop cycle. It has been Rallis India’s constant endeavor to ensure that farmers are well-informed about the benefits of its products which are tailored to address the specific needs of the region’s paddy varieties,” said, S Nagarajan, Chief Operating Officer, Rallis India Limited.

The objective of ‘Dhaan ka Powerplay’ is to educate farmers on the advantages of using Zaafu, Ralligold GR, Zygant, and Nayazinc, together which are highly suitable for application up to 30 days from the time of transplanting. These products play a pivotal role in enhancing soil health and plant vigor during the crucial initial growth phase of paddy cultivation. Rallis India’s extensive distribution network and farmer connect initiatives ensure widespread accessibility and adoption of such solutions across Punjab and Haryana.

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