NEW DELHI. Rahul Kashyap, Group Executive Director at PRP Group, recently participated in a panel discussion titled ‘The Silence Strategy: The Power of What Brands Don’t Say’ at the BW BusinessWorld summit. During the session, he highlighted how silence is strategically used as a powerful tool not just by corporations, but also by governments worldwide. He noted that even in today’s hyper-digital age, political leaders effectively use silence as a protective shield to navigate complex situations and choppy waters safely.
The panel also featured distinguished industry leaders, including former PwC India Chief Marketing and Communication Officer Nandini Chatterjee and BJP Spokesperson and senior lawyer Charu Pragya. The insightful session was moderated by BW Business World Senior Editor Ruhail Amin.
