BANGALORE, India — January 14, 2026 — Project Worldwide, the leading independent global network of specialized agencies, today announced the launch of “Math of Marketing,” a proprietary Intellectual Property (IP) designed to become the definitive framework for marketing effectiveness and measurement in the Indian landscape.
While debuting with India’s largest-ever study on marketing ROI, “Math of Marketing” is established as a permanent strategic pillar for Project Worldwide. This IP will serve as an ongoing engine for high-level intelligence, assembling a brain trust of leading CMOs and experts across B2B and B2C sectors to establish new industry benchmarks for 2026.
“India is at a pivotal juncture where evidence-based marketing is the key to unlocking the next phase of economic growth,” said Chris Meyer, Global CEO of Project Worldwide. “By launching this IP, we are establishing a rigorous foundation for understanding the drivers of brand value and commercial success in one of the world’s most dynamic markets.”
The “Math of Marketing” IP focuses on resolving the critical tension between immediate ROI and sustainable brand equity. The initiative will provide continuous insights into:
· The Metrics of Growth: Proprietary KPIs that bridge the gap between brand health and business revenue.
· The Balance of Power: Frameworks for navigating the pressure of short-term performance versus long-term brand building.
· The Retention Shift: Quantifying the ROI of customer marketing and loyalty as primary growth levers.
· Future-Ready Frameworks: Real-time analysis of 2026 AI adoption, advanced attribution, and modern tech stacks.
· Experimentation Culture: Assessing industry discipline regarding marketing agility and investment efficiency.
The IP’s first major output will be the flagship report, “Math of Marketing: How Modern CMOs Measure What Matters.”
“As India’s marketing ecosystem becomes increasingly complex, the industry needs more than just data—it needs a standardized language for success,” said Rasheed Sait, CGO of Project Worldwide India/South Asia. “With the launch of the ‘Math of Marketing’ IP, we are providing brands with the India-centric blueprints necessary to optimize media mix, creative effectiveness, and long-term investment.”
Over the coming weeks, Project Worldwide will activate this IP through a series of industry consultations, expert roundtables, and collaborative workshops designed to address the real-world challenges of the Indian consumer market.
