Ms. Rashmi Singh to the company as the new Director of Commercial. Rashmi brings with her over 32 years of experience in varied areas of Sales and marketing of Steel in domestic sales as well as export markets. She has worked in different verticals of the marketing function, encompassing Production Planning, Sales, Policymaking, Market Research, Strategic Planning, Risk Management, Trade-related matters, etc.
Ms Rashmi Singh joined Steel Authority of India Ltd (SAIL) as Management Trainee in 1991. She is an MBA with specialisation in Marketing. Ms Singh was directly responsible for the corporate procurement of Imported Coal which is a significant and critical input for Steel Making.
Ms Singh has been closely involved with finalisation and roll out of Turnaround strategies of SAIL. With her insightful commercial acumen, she has led a great number of initiatives for systemic improvement and boosting sales & revenue. She has been part of panel discussions on number of national and international conferences/seminars on Steel and Coal.
