The collaboration enables Elevate Insights to bring together the best of human expertise and AI technology, offering clients reliable, yet quick consumer diagnostics from primary and secondary data for their businesses.
Gurgaon: April 17, 2025 – Elevate Insights, a Gurgaon based marketing strategy and human insights firm, has partnered with Consuma AI, a technology startup operating out of Bangalore, to offer a new level of depth and speed in consumer research and data mining for its clients.
One of the biggest challenges businesses face today is keeping up with consumer trends and opinions in real time in a dynamically evolving environment. Speed, today often comes at the cost of data rigour, and without strategy expertise that comes from cross-category experience. Further, marketers end up having to choose between AI led analytics and in-depth primary research.
“This partnership changes the limited choices for marketers! By combining Elevate Insight’s deep experience in human-first, behavioural research with Consuma AI’s tools and platform for data analytics, we are now able to offer clients a hybrid insights engine—one that uses both smart technology and human expertise to uncover what truly drives consumer behaviour,” said Ruchira Jain, Founder, Elevate Insights.
This collaboration enables Elevate Insights to help business leaders understand a problem holistically without getting caught up in data sources and their limitations. The firm offers an in-depth exploration of a topic that requires a strategic mindset and toolkits that combine the best that technology and human experts can offer. “We are excited as we build a hybrid consumer insights eco-system for our clients,” she adds.
Elevate Insights was founded by Ruchira Jain in 2020 post her extensive experience at Swiggy, PepsiCo; Nielsen and Ipsos; recognizing the need for consultative, solution-oriented new age consumer research. The company has launched a host of solutions leveraging behavioural science and human-first insights, having serviced startups, unicorns and leading multinational companies pan India over the past five years.
