Gurgaon, [26 Nov, 2023] : The fashion landscape of Gurgaon was redefined with the grand opening of ‘Roohbayat’, a unique designer store in Sushant Lok 1. This landmark event, attended by film celebrities, fashion icons, and beauty pageant winners, marked an unprecedented celebration of style and sophistication.
Founders Asha Rathi, an engineer turned entrepreneur, and Preety Sahni, Brand Ambassador of Mr & Mrs. Bollywood 2023, Mrs. Congeniality India 2023, have synergized their talents to create a brand that resonates with innovation and luxury. Their commitment to blending traditional designs with modern technology was evident as ‘Roohbayat’ achieved a stunning five-figure sales milestone within just five hours of its opening.

Adding to the glamour were Upasana Rawat, Ms. Unity World 2023, and Sanjana Shekhar Mantri, Ms. Celeste India 2023, who were awed by the collection’s diversity and elegance. Their admiration for the store’s offerings highlighted the brand’s appeal to a global and discerning clientele.
‘Roohbayat’ is not just a designer store; it’s a landmark in the fashion industry of Gurgaon, setting new benchmarks in luxury, sustainability, and customer experience. This grand opening signals the beginning of a new era in fashion retail, promising to be a destination for those who seek unparalleled style and quality.