The Investor Education and Protection Fund Authority (IEPFA) and India Post Payments Bank (IPPB) formalized a strategic partnership through a Memorandum of Agreement to implement Phase 2 of the “Niveshak Didi” initiative. This collaboration, supported by the Ministry of Corporate Affairs and the Department of Posts, seeks to enhance financial literacy among women in rural, semi-urban, and underserved regions through community-driven education programs. Building on the success of Phase 1, which engaged over 55,000 beneficiaries—60% of whom were women—the second phase will deploy more than 4,000 financial literacy camps across the country, led by around 40,000 women postal workers trained as financial educators.
Under the leadership of IEPFA CEO Anita Shah Akella, the “Niveshak Didi” initiative aims to equip rural women with the skills and confidence to make informed financial decisions, positively impacting their families and communities. IEPFA emphasizes the importance of delivering financial knowledge directly to underserved populations, while Gursharan Rai Bansal, Chief General Manager of IPPB, highlighted the transformative role of women in promoting financial management within their communities. Through this partnership, both organizations reaffirm their commitment to creating a financially literate and empowered India, with a particular focus on empowering women as catalysts for change in the financial landscape.
