PIB Mumbai launched its 2025 initiative with a workshop titled ‘Media and Communication Strategies to Enhance Organizational Outreach’. This event aimed to bolster media relations and enhance the skills of communication officers across various government departments. Over forty government and public sector organizations participated, with experts sharing knowledge and strategies to improve governmental communication outreach. The workshop featured engaging sessions from distinguished resource persons, offering valuable insights into effective communication strategies to enhance the impact and reach of government initiatives. This collaborative effort underscores PIB’s commitment to fostering better communication practices within the public sector.