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Dementia India Alliance (DIA) and Antara Senior Care to Mark World Alzheimer’s Day with ‘THE BLUE BUTTON MOVEMENT’

Dementia India Alliance (DIA) and Antara Senior Care to Mark World Alzheimer’s Day with 'THE BLUE BUTTON MOVEMENT’

New Delhi, 22nd September 2023: In observance of World Alzheimer’s Day, Dementia India Alliance (DIA), a prominent non-profit organization dedicated to improving the quality of life for those affected by dementia, organised ‘The Blue Button Movement’ today in collaboration with Antara Senior Care. This event, conducted in conjunction with the Rotary Club of Gurgaon South City, brought together approximately 100 seniors and volunteers, to combat the stigma surrounding dementia, raise awareness about the condition and the organization’s initiatives in this area.

The simple act of buttoning one’s clothes represents independence, and its loss can be an early indicator of the onset of dementia. The Blue Button carries profound symbolism for those impacted and signifies the pivotal moment when caregivers transition to care receivers. The interconnected threads in the button symbolise the alliance, coming together to offer hope and support.

“DIA is dedicated to improving the lives of individuals living with dementia and their families. The partnership between Antara Senior Care and DIA gives life to The Blue Button Movement that symbolises our commitment to raising awareness, fostering empathy, and building a society that offers compassion and support to those affected by the condition. We invite each one of you to join us in making a meaningful impact,” said Rajit Mehta, Founder Member, Dementia India Alliance, and MD and CEO, Antara Senior Care.

Commenting further on the association, he added, “Antara is honoured to stand alongside Dementia India Alliance as we are deeply committed to cultivating environments that prioritize the well-being and care of our seniors and together, we are confident in our ability to bring about a meaningful change in the lives of individuals affected by dementia.”

During the event, seniors joined together to create a human chain in the shape of the letter ‘D.’ This ‘D’ symbolizes dementia and serves as a powerful emblem, resembling a protective shield. It urges society to recognize the effects of dementia, encourages empathy, and promotes active support for those affected by the condition. The volunteers held informative placards and pamphlets about Dementia, not only to raise awareness but also lay the groundwork for compassionate action. This endeavour by DIA will span five other major cities in India including Bangalore, Hyderabad, Chennai, Vizag, and Kochi.

About Dementia India Alliance:

Dementia India Alliance (DIA) is a not-for-profit organization with a mission to connect, inspire, support, and empower individuals, organizations, and governments in enhancing the well-being of those living with dementia and their families.

About Antara Senior Care:

Launched in 2013, Antara is a wholly-owned subsidiary of the 4.2B$ Max India Limited. It is an integrated service provider for all senior care needs, operating two main lines of businesses – Residences for Seniors and Assisted Care Services. Taking inspiration from the parent Max Group strong ethos of ‘sevabhav’, credibility and excellence and unique endowment of healthcare, insurance, hospitality and real estate encouraged Antara to broaden its vision – to become a platform with a host of lifecare, lifestyle and hospitality offerings, tailored to improve and enrich the quality of life for seniors.

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