Leading Corp Com Expert Shri Bhaskar Majumdar recently interacted at a a panel discussion on “Corporate Social Responsibility as a Form of Strategic Communication: Approaches, Challenges, & Prospects during the International Conference 2024 at ICA Manipal Regional Hub.
Padmakumar K, Ph.D. Professor, Manipal Institute of Communication moderated the session excellently, facilitating an engaging and insightful dialogue among esteemed panelists including Dr Samir Kapur, Ms Jyotsna Dash Nanda, Ms Bhavya Sharma and Bhaskar Majumdar followed by a Q&A engaging in discussions on various crucial topics such as leveraging earned and owned media for CSR initiatives, showcasing impact, compliance with legal requirements, and strategic alignment with business goals. We explored diverse examples from Vedanta and Urban Company to Patagonia, highlighting the importance of environmental sustainability, community development, and transparent reporting.
