Mumbai, India — Colors Queen Cosmetics, one of India’s most trusted and fast-growing beauty brands, has stepped into the Bollywood spotlight with its film collaboration for the highly anticipated comedy franchise Masti 4. Following the movie’s release, the brand revealed details of its exclusive association, on-screen product integrations, and extensive visibility across promotional activities.
The brand shares that the partnership felt instinctive, driven by the film’s lively, stylish tone and its talented female cast, who bring effortless charisma and natural beauty to the screen. Colors Queen saw this as the perfect moment to integrate its products into mainstream entertainment in a way that feels both aspirational and relatable. This milestone follows the brand’s earlier association as the beauty partner for the Raabta event featuring Kangana Ranaut, a collaboration that strengthened its confidence to take on a full-scale film integration.
The Masti 4 movie showcases the actresses using some of Colors Queen most popular products throughout the film, such as the Sheer Lip Tint, Color Stay Non-Transfer Lipstick and Totally Matte Non-Transfer Lipstick. They fit perfectly in vanity setups, beauty rituals and close-up as well as on-screen styling moments.
According to Nitin Panjwani, Co-Founder, Colors Queen Cosmetics, “We are thrilled to collaborate with Masti 4, a film that echoes the colorful, playful and expressive spirit that defines Colors Queen. Seeing our products seamlessly blend into the movie’s lively narrative has been incredibly rewarding. This association elevates our vision of making high-quality, trend-driven beauty accessible to everyone. Masti 4 was the perfect fit for a Bollywood collaboration, and it marks only the beginning of many exciting partnerships ahead.”
The collaboration, which occurred not only on screen but also in the marketing world, allowed the brand to have a major say through digital, on-ground, and influencer-led platforms. Among the many activities connected to the brand were social media reels, selective trailer appearances, visibility during the premiere night, and behind-the-scenes footage.
The partnership with Masti 4 is a big step in the direction of cultural storytelling in which beauty is closely intertwined for Colors Queen. Indian cinema, particularly Bollywood, is one of the strongest emotional touchpoints, and being associated with such a vibrant film as Masti 4 allows the brand to not only engage with the audience but also convey that the message of beauty being fun, expressive, and accessible is truly empowering.
