Cellecor Expands South India Presence with Poorvika Partnership; Eyes ₹750 Crore Annual Business from the Region
Bengaluru, 30 September 2025: Cellecor Gadgets Limited, one of India’s fastest-growing homegrown consumer electronics brands, has announced its retail partnership with Poorvika Mobiles Pvt. Ltd., South India’s leading multi-brand electronics chain with over 470 stores across Tamil Nadu, Karnataka, Kerala, and Puducherry. Poorvika reported revenues of ₹3,600 crore for the financial year ending March 31, 2024, underlining its strong market presence and consumer trust in the region.
This strategic tie-up is projected to contribute ₹150 crore annually to Cellecor’s topline, further strengthening its leadership position in the southern market.
The collaboration with Poorvika adds to Cellecor’s robust network of alliances with leading regional chains, including LOT Mobiles Pvt. Ltd., Sonu Vision Pvt. Ltd., BIG C Mobiles Pvt. Ltd., PAI International Electronics Limited, B New Mobiles Pvt. Ltd., Happy Mobiles Pvt. Ltd., Sathya Agencies Pvt. Ltd., Sangeetha Mobiles Pvt. Ltd., and Celekt Mobiles Pvt. Ltd., spanning thousands of retail outlets across South India.
Together, these partnerships are expected to generate ₹750 crore annually from South India alone, making the region a cornerstone of Cellecor’s nationwide expansion journey.
Speaking on the occasion, Mr. Ravi Agarwal, Co-Founder and Managing Director, Cellecor Gadgets Ltd., said: “South India has always been a high-potential market with deep consumer trust in quality and affordability. Partnering with Poorvika strengthens our reach across Tamil Nadu, Karnataka, Kerala, and beyond—bringing our smart TVs, appliances, wearables, and audio products closer to millions of households. This alliance further cements our vision of making happiness affordable, accessible, and truly pan-India.”
With an expansive portfolio of Smart TVs, Smartphones, Wearables, Laptops, Home & Kitchen Appliances, and Audio devices, Cellecor is scaling rapidly, driven by strong offline partnerships, exclusive brand stores, and an aggressive product expansion strategy. The company continues to align with the ‘Make in India’ initiative, ensuring high-quality, value-driven products for Indian consumers.
