This partnership brings CaratLane’s collection to Amazon customers, offering certified quality and seamless shopping experience across India.
5th May 2025, Bengaluru: Amazon India and CaratLane today announced a strategic partnership that brings CaratLane’s fine jewellery collection to Amazon.in, marking a significant expansion of Amazon Fashion’s fine jewellery selection. This collaboration combines CaratLane’s renowned craftsmanship and contemporary designs with Amazon’s trusted delivery network, secure payment options, and hassle-free shopping experience, creating a seamless jewellery discovery journey for customers across India.
Founded in 2008, CaratLane – A Tata Product has revolutionized India’s jewellery landscape by making fine jewellery more accessible, modern, and wearable. Known for its innovative designs and quality craftsmanship, the brand has established itself as a trusted name in the Indian jewellery market. Customers can now explore CaratLane’s curated selection for women and kids across rings, earrings, necklaces, and bracelets—crafted in gold and set with certified diamonds or gemstones.
The partnership features a special offer of up to 20% off. Customers in Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chennai, and Ahmedabad can enjoy 48 hour fast delivery service, with Amazon’s reliable delivery network serving all other locations.
Saumen Bhaumik, Managing Director, CaratLane, remarked, “We are excited about this partnership with Amazon, India. This collaboration helps us further our mission of making stunningly beautiful jewellery more accessible, blending convenience with craftsmanship. Together, we’re reaching many new hearts and homes across India .”
“At Amazon Fashion, we are committed to offering our customers the best selection with exceptional convenience and value,” said Siddharth Bhagat, Director of Amazon India Fashion and Beauty. “CaratLane resonates deeply with today’s modern Indian consumer—aspirational, design-forward, and digitally savvy. This partnership allows our customers to celebrate both every day and special moments with trending styles and distinctive finds, all delivered with Amazon’s trusted service and speed.”
With this launch, Amazon Fashion and CaratLane, both re-emphasise their commitment to democratising access to premium and luxury brands, empowering customers across metros and beyond to discover and own fine jewellery with ease.
