Air India on Thursday unveiled a new brand identity and aircraft livery as the airline moves ahead with its transformation plan since being taken over by Tata Group more than one-and-a-half years ago. Air India’s new logo symbol ‘The Vista’ is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline’s bold, confident outlook for the future, it said in a release.
The carrier’s current logo, featuring a red swan with a distinctive orange Konark Chakra, is expected to make way for livery housing a three-colour combination — red, white and purple — as a sign of change. While red and white have been AI’s colours, purple is derived from Vistara, which is going to be absorbed into the former flag carrier.
