Tata-owned Air India (AI) Maharaja is a significant heritage of Indian advertising, an enduring symbol that has left an indelible mark. Conceived by Air India executive Bobby Kooka in 1946, this endearing mascot has long embodied India’s renowned hospitality. AI might consider retiring the Maharaja as part of its ongoing rebranding efforts.
Air India New Branding will have Maharaja But Not as Mascot
