NEW DELHI. Shri Ajey Maharaj, Senior Vice President and Head of Corporate Communications and PR at Fortis Healthcare, recently participated in an insightful panel discussion titled Comms-Led Growth: Case Studies Where PR Moved Pipeline, Not Just Awareness. The stimulating exchange focused on how modern strategic communications has evolved far beyond traditional reputation management to become a tangible driver of business growth, stakeholder trust, and measurable corporate outcomes. Joined by session chair Shilpi Shukla and fellow industry panelists Vandana Chopra, Anuj Dayal, and Abhilasha Gupta, the speakers shared their diverse perspectives and real-world experiences. The high-quality discussion ultimately reinforced the rapidly expanding role of public relations as a true, bottom-line business enabler.
Ajey Maharaj Highlights Strategic Public Relations as a Business Driver at Comms Discussion
