~ Targets 40% growth in the overall washing machine category and 60% in the premium front load segment in this festive season
Bengaluru, 1st October 2025: In line with its vision to deliver meaningful innovation that enhances everyday living, the Appliances Business of Godrej Enterprises Group (GEG) has unveiled a new advancement in its front load washing machine portfolio, the AI-Powered Turbidity Sensing Technology. This launch reflects GEG’s continued focus on solving real consumer challenges through intelligent and sustainable technology. By addressing the often-overlooked issue of excess detergent residue in laundered clothes, the company aims to elevate fabric care standards while promoting skin safety and long-term garment durability.
The AI-powered turbidity sensing technology has been rigorously tested to deliver up to 50% better detergent residue removal*, ensuring enhanced fabric care and improved skin safety. This innovation combines intelligent automation with consumer-centric design while also contributing towards sustainability, with longer lasting garments. Designed and manufactured in India, these washing machines also feature a suite of smart capabilities including water level and load sensing, automated drum balancing, foam detection, spin speed optimization, and automatic tub clean reminders, all aimed at delivering superior wash performance and operational efficiency.
Maneesh Sharma, Product Group Head of Washing Machines at Appliances Business of Godrej Enterprises Group said, “At Godrej, we continuously strive to anticipate and address the evolving needs of our consumers. Detergent residue is a common but often overlooked issue, arising from everyday usage patterns, and manifesting in difficult to discern ways like faded fabric colour and rough fabric texture. Our AI-powered turbidity sensing technology is designed to tackle this challenge head-on, offering better fabric care and skin safety by improving detergent removal from clothes by up to 50%*. This innovation is a testament to our focus on purposeful, customer centric and sustainability enhancing technology.
The launch is part of a broader portfolio expansion across front load, top load, and semi-automatic washing machine segments; supported by attractive festive offers including extended warranties of up to 4 years, easy EMIs, and cashback options. With this strategic rollout, we are targeting 40% growth in the overall washing machine category and 60% in the premium front load segment in this festive season.”
The new range of Godrej AI powered front load washing machines will be available in leading stores across pan India and on ecommerce platforms at starting MPR Rs. 51,000.
