Bengaluru, 10th July 2025 – Millions of women across India are waking up every morning, juggling work, managing their homes, raising children, and even caring for aging parents. From running small businesses in rural towns to climbing corporate ladders in bustling cities, women today are doing it all, often contributing equally or more to their families.
Yet, while they plan for their children’s education, save for a dream home, or support their parents’ health needs, many overlook a critical question: “If something were to happen to me tomorrow, would my family be financially secure?”
Sadly, the answer is often no. A 2023 survey from Tata AIA revealed that 89% of married women still leave financial planning to their husbands, and only 44% take independent financial decisions when given the choice.
Even among working women, insurance ownership remains low. This means that in the event of an unexpected illness, accident, or loss of life, families can be left scrambling, forced to dip into savings or take loans just to maintain their standard of living.
Why is this a growing risk?
Because women today are not just earning — they’re anchoring their families’ financial lives. According to the latest government data (PLFS 2023-24), women’s participation in the workforce has nearly doubled in the last six years, and 67% of working women are self-employed, running businesses or managing household enterprises. They often take on caregiving roles, which makes their financial planning even more vital.
Without adequate protection like a term insurance plan, a single unforeseen event could disrupt everything they’ve built — children’s education, parents’ medical care, or even basic household stability.
How can women safeguard their families?
A term insurance plan is not just a document — it’s a safety net that ensures your family can continue their lives with dignity, even if you’re not around to support them.
Today, life insurers like Tata AIA are designing women-focused term plans that offer:
● Affordable premiums and options tailored to fluctuating incomes (perfect for self-employed women or those taking career breaks).
● Additional riders for child education or critical illnesses.
● Women specific Health Issues , recognising women’s proactive approach to health.
Shruti Oke, Head of Products Management at Tata AIA Life Insurance, said, “Women are the Shakti – the strength behind families. And we believe that it’s time that insurance plans be created around their needs – empowering them to protect what truly matters, make independent choices, and secure a Fikar free future for their loved ones.”
A term insurance plan means your children’s education, your ageing parents’ needs, and that your family’s future stays secure — no matter what surprises life brings.
It’s a small step today for a lifetime of peace of mind tomorrow.
