Exciting offers on Voltas Beko products providing customers with a unique opportunity to enhance their homes with energy-efficient and technologically advanced products
Bengaluru, September 29, 2025: Voltas Beko, a leading brand in home appliances space, is thrilled to announce the launch of its Festive Campaign 2025, starting September 28, 2025. This nationwide initiative is being strategically timed to coincide with the festive season, a key retail period marking a significant surge in consumer demand.
This new Festive campaign is designed to reinforce Voltas Beko’s core product benefits, HarvestFresh™ technology in refrigerators and Hygiene+™ in washing machines, while offering attractive consumer offers to boost sales. This year’s festive communication strategy is a balanced blend of brand salience and sales-driven messaging, with a strong focus on both refrigerators and washing machines.
The campaign aims to position Voltas Beko as the preferred brand for Indian households during the festive season. By aligning with marquee media properties and digital-first platforms, the brand will ensure high visibility across awareness, engagement, and conversion touchpoints.
To maximise festive impact this season, Voltas Beko has launched a strategic 360° media plan that aligns with evolving consumer habits and high-engagement moments. On television, the brand has leveraged marquee HSM properties like the Asia Cup, Bigg Boss and KBC, along with popular movie channels to drive mass reach. Digital efforts span YouTube, OTT, CTV, JioHotstar, social media, and audio platforms, ensuring presence across screens and formats.
For discovery, the campaign taps into search, display, native, and contextual ads to capture consumer intent. High-impact placements such as TOI roadblocks and JioHotstar integrations amplify visibility, while innovations like in-content ads, CTV formats, and Nitro executions deepen engagement. On-ground, Voltas Beko builds local relevance through OOH activations at key festive hubs in Ahmedabad, Delhi, Gurgaon, Kolkata, and Mumbai. This integrated approach ensures the brand is present where consumers are celebrating, engaging, and shopping—online and offline.
Jayant Balan, CEO, Voltbek Home Appliances Private Limited said, “At Voltas Beko, the festive season has always been more than just a time of celebration, it is a season of meaningful connections and smart choices. For us, it is synonymous with the sales season, when families across India look to upgrade their homes and invest in appliances that enhance everyday living. This year, our campaign is being thoughtfully crafted to resonate with consumers by highlighting innovative technologies like HarvestFresh™ and Hygiene+™, while also offering irresistible festive deals. We were aiming to make every purchase not just valuable, but memorable, by combining performance, trust, and affordability in one festive package.”
