The 10-Day Challenge aims to reinforce oats as a versatile, nutritious and tasty staple in Indian meals
Link to Day 1 recipe: https://www.instagram.com/p/
New Delhi, 11 July 2025: Ever imagined oats in a Pulav? Chef Vikas Khanna just made it happen with Quaker. A pioneer in the plain oats category, Quaker has deepened its association with Michelin-starred Chef Vikas Khanna – a long-time loyalist of the brand to reimagine everyday meals. At the core of this collaboration is the 10 Days Quaker Oats Challenge, where Chef Vikas reinvents oats across sweet and savoury formats – from Indian staples like Upma, Kheer, Pulao, and Chilla to globally inspired delights like Parfaits, Muffins, and Cookies.
Each recipe showcases the remarkable versatility of oats and how effortlessly they can elevate everyday meals. More than just a kitchen staple, oats are a natural whole grain that offer a rich source of fibre and protein – key nutrients that support overall well-being*. With slowly absorbed carbohydrates and fibre, oats help increase satiety, providing lasting energy to power you through the day. This challenge aims to spark a fresh perspective, encouraging consumers to see oats not just as an ingredient, but as a wholesome, delicious essential on every plate.
According to industry insights, ~63% of Indian consumers are actively seeking healthier snack options, with nearly half now reading ingredient labels to evaluate nutritional value. India’s snacking habits are undergoing a transformation, driven by a growing preference for mindful choices that balance taste with well-being. From superfoods and multigrain bites to no-added-sugar indulgences and baked alternatives, today’s consumers are more invested than ever in what they consume.
Quaker Oats aligns seamlessly with this shift. Packed with natural wholegrain oats, 2X protein, fibre, and essential nutrients, it not only fuels your mornings but also provides lasting energy, helps reduce cholesterol, and supports weight management – making it a wholesome, everyday essential. Recognised by the Whole Grain Council, oats are a natural whole grain that contain fibre and slowly absorbed carbohydrates, which can increase satiety and keep you energised for longer.**
“With over 145 years of nutrition expertise, Quaker has always been committed to making nutrition accessible to every home. As consumer preferences aggressively shift toward better yet flavourful choices, we see a growing demand for everyday meals that don’t compromise on taste or nourishment. The 10-Day Quaker Oats Challenge is our way to engage with consumers to experience how they are reimagining oats not just as a nutritious breakfast food, but as a versatile, delicious ingredient that fits seamlessly into modern Indian kitchens. We are thrilled to Partner with Chef Vikas Khanna who truly epitomizes creativity in culinary. This campaign is our leap in making nutritious eating a daily, delightful habit,” said Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India.
“My journey with Quaker has been a deeply personal one. Over the years, I have seen how this humble ingredient, oats, can truly transform the way we think about everyday food. In my own kitchen, I have always believed that food should nourish, comfort and connect, and oats have consistently done that for me. With this 10-Day Challenge, I hope people see oats as the humble hero ingredient. India’s culinary diversity calls for versatile ingredients and oats rise to the occasion, blending beautifully across a range of regional flavours. They offer nutrition without ever compromising on taste. This challenge is a celebration of that versatility,” said Chef Vikas Khanna.
The 10-Day Quaker Oats Challenge seamlessly builds on Quaker’s larger mission of making everyday nutrition simple, enjoyable. While the brand’s recent campaigns have encouraged people to embrace personalised wellness journeys at their own pace, this challenge brings that philosophy to life through action with one delicious recipe at a time. Quaker Plain Oats, Quaker Oats Multigrain, are available nationwide across retail stores, e-commerce platforms, and select outlets.
To participate in the challenge and know more about this collaboration, follow @quaker_india on Instagram and YouTube @QuakerIndia.
