Mumbai, India, 16^th September 2025 – As part of its next growth phase, ZOFF Foods, one of India’s fastest-growing spice brands, has appointed Chef Natasha Gandhi as its first Digital Ambassador. A Season 6 MasterChef India finalist, Chef Natasha Gandhi, also featured on the Forbes India Top 100 Digital Stars list. This announcement follows ZOFF Foods’ recent expansion into the ready-to-cook category and offline retail partnerships with Reliance Retail and D-Mart, reinforcing its ambition to blend innovation with scale.

With Indian households increasingly seeking trust, transparency, and convenience in their kitchens, ZOFF Foods is investing in digital storytelling to connect more meaningfully with consumers. By partnering with Chef Natasha Gandhi, ZOFF Foods will use her credibility as a MasterChef finalist and digital creator to drive authentic recipe-led content and lifestyle storytelling. Her expertise in millet-led recipes, clean-label cooking, and strong digital connection with young households align perfectly with ZOFF Foods’ vision of making modern Indian kitchens healthier and more convenient. Her voice and content will anchor ZOFF Foods’ diverse portfolio, encompassing whole and powdered spices, ready-to-cook gravies, and gourmet essentials, while inspiring consumers with modern, convenient, and authentic food experiences.

Chef Natasha’s healthy eating and millet advocacy complements ZOFF Foods’ focus on purity, innovation, and convenience, making her an ideal face for its digital-first vision.

Talking about the partnership, Akash Agrawalla, Co-Founder, ZOFF Foods, shared, “At ZOFF Foods, our vision is to shape trends leading with convenience, taste, and health. We want to deepen our reach across all touch points with an increased focus on digital. For example, #UnfilteredBandhan campaign on Raksha Bandhan or #GoldenGlowWithZOFF, an organic social moment into a structured UGC programme, we have seen how digital-first storytelling can turn into powerful consumer movements. This association with Chef Natasha unlocks new opportunities in how we can engage and drive storytelling with more relatability. With shared synergies, we believe we have an opportunity to empower consumers, encouraging them to put on their chef hat, further positioning ZOFF Foods as a reliable and trusted partner in their kitchen journey.”

Natasha Gandhi, Founder, House of Millets, added, “For me, this partnership is not just about recipes. It is about inspiring Indian households to eat healthy and making flavorful cooking the effortless choice. I have been using ZOFF Foods in my own kitchen for quite some time now, and I know how much difference purity and innovation make. Over the years of sharing my food journey with millions of home cooks, one thing has always stood out: people want both authenticity and convenience. That is exactly where ZOFF Foods delivers.”

Mumbai, May 18 (PTI) Chhattisgarh-based Zoff Foods, which is expecting its revenue to cross Rs 100 crore this financial year, is planning to expand its offline presence in the country and begin exports, a top company executive has said.

“Our revenue was at Rs 93 crore in 2024-25, and this year we’ll be crossing Rs 100 crore. Nearly 80 per cent of our business comes from e-commerce and the rest 20 per cent from offline stores. Our focus was e-commerce first before this year. The online spice market is just 5 per cent, of which we enjoy 15 per cent market share,” Zoff Foods co-founder Akash Agrawalla told PTI.

However, the company is now growing, therefore, it has started focusing on the offline presence as well.

“Offline market is huge and we have started focusing on it, so going ahead, maybe in the next 2-3 years our portfolio ratio will be 50:50. Currently, we have reached nearly 20,000 stores and the idea is to reach more than 50,000 stores by the end of FY26,” he said.

Founded in 2018, Zoff Foods specialises in premium-quality spices with a manufacturing unit in Raipur in Chhattisgarh.

Agrawalla further said that, geographically Zoff Foods products are available in the northern, central and a little bit of eastern region.

“Therefore, initial strengthening of offline presence will mainly be in Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh and Uttar Pradesh. But maybe from next year onwards, we will try and expand our geographical presence as well,” he added.

When asked about exports, Agrawalla said, the company has begun the process of exploring overseas markets and understanding the compliances, and it hopes to begin shipments in July-August this year.

“We are trying to understand the overseas markets, the licence and the overall compliances, we are getting ready for that. So, we are hoping to start our exports with America, Australia and Europe, because that’s the place where good quality products are appreciated. We expect to begin the actual shipments by July-August of this year,” he added.

Further, he said the company has a total capacity to produce 700-800 tonnes per month at its Raipur unit, of which Zoff Foods is currently utilising only 30-40 per cent.

“With all the market expansion lined up, we expect our manufacturing unit to utilise full capacity in another 2-3 years,” he added.

Agrawalla also said that Zoff Foods is planning to raise funds in the last quarter of this financial year for the market expansion.

“In August 2024, we had raised USD 5 million (about Rs 40 crore). Going forward, we are planning to raise another USD 50 million (around Rs 120 crore) during the last quarter of this financial year to further strengthen our offline presence, packaging, exports among others,” he added.

The company is also planning to foray into the ready-to-cook segment this month by introducing one-minute marinades and five-minutes gravy, he said.