Hyderabad: 16 July 2026 — Zithara.AI, an AI native customer engagement platform for offline retailers, announced a strategic partnership with Palmonas to enhance customer engagement through data driven solutions across the brand’s retail operations.

As part of the partnership, Palmonas will implement Zithara.AI’s AI native CRM platform to unify customer data across multiple touchpoints, enabling a single, consolidated view of customer interactions. The platform will support intelligent customer segmentation, automated engagement workflows, and personalised communication designed to improve customer retention and increase repeat purchases. The deployment is aimed at creating a more structured and consistent approach to customer engagement as the brand continues to scale.

The integration will allow Palmonas to capture and analyse customer data across online and offline touchpoints, enabling targeted campaigns, timely follow ups, and more relevant communication across the customer lifecycle. By helping bridge the gap between digital customer enquiries and physical store visits, the platform will support improved customer conversions, strengthen retention, and enable more effective customer journeys that contribute to revenue growth.

Speaking about the partnership Mr. Hitesh Magoo, CMO, Demifine Fashion Pvt Ltd. said, “At Palmonas, our focus has always been on creating meaningful customer experiences while expanding our retail presence. As more customers discover brands through digital channels, one of the biggest opportunities for offline retailers is converting that interest into store walk ins and lasting customer relationships. We were looking for a platform that could intelligently manage customer engagement across multiple stores while helping us improve walk in conversions and long term customer retention. Zithara.AI’s AI native platform aligns with these objectives by enabling more personalised customer interactions that support stronger conversions, increased store walk ins, and sustainable revenue growth. We look forward to leveraging its capabilities to build deeper customer relationships as we continue to scale our retail footprint.”

Varun Kashyap, Co-Founder, Zithara.AI, said, “We are pleased to partner with Palmonas as they continue to expand their retail presence. Our platform is built to help brands organise and leverage their customer data to drive structured, consistent, and personalised engagement. This partnership reflects the growing focus among offline retailers on using technology to strengthen customer relationships and improve retention.”

Sridevi Reddy, Co-founder, Zithara.AI, added: “Our focus is on enabling offline retailers to become more data driven and customer centric. Through this partnership, we aim to help Palmonas build stronger customer connections and deliver more personalised experiences at scale.”

The partnership marks a continued focus by both companies on leveraging AI native capabilities to strengthen customer engagement and support revenue growth in offline retail environments. By integrating Zithara.AI’s platform, Palmonas aims to build a more connected, efficient, and scalable customer engagement framework aligned with its growth plans.

Unveils World’s First AI Native CRM + CDP + Marketing Automation Stack for Consumer-Focused Businesses; Integrates Meta & Google for Closed Loop Attribution

Hyderabad, May 18, 2026 — Zithara.AI, an AI first retail intelligence platform, announced its strategic entry into the Australian market with the onboarding of Ernesto Buono Fine Jewellery , the esteemed Sydney-based luxury atelier, as its first customer in the region. The launch marks the introduction of Zithara.AI’s unified AI-stack bringing together Customer Relationship Management (CRM), Customer Data Platform (CDP), marketing automation, conversational AI, omnichannel communication and online reputation management into a single platform built specifically for consumer-focused businesses in Australia.

Alongside this expansion, Zithara.AI also unveiled proprietary Meta and Google integrations designed to enable closed loop attribution for offline retail businesses. The platform allows brands to connect digital engagement, social media interactions and advertising spends directly with in store visits, customer conversations and final purchases, helping retailers clearly measure business impact and return on ad spend (ROAS). Unlike traditional CRM platforms designed primarily for B2B workflows, Zithara.AI is purpose built for consumer-focused businesses operating across physical stores, websites, WhatsApp and social platforms, enabling retailers to centralise customer intelligence and create a unified 360-degree customer view.

As part of the partnership, Ernesto Buono Fine Jewellery will implement Zithara.AI’s AI native CRM platform to unify customer journeys across in store consultations, WhatsApp conversations, Instagram and Facebook interactions, Google reviews and digital campaigns into a single intelligence layer. Founded by master jeweller Ernesto Buono, the Sydney based luxury jewellery atelier is known for its bespoke engagement rings, wedding bands and handcrafted fine jewellery and was recently named among Luxury Lifestyle Awards’ TOP 100 Jewelry & Watch Brands for 2025. Through this deployment, the brand aims to centralise customer data, automate personalised engagement workflows, improve retention and drive repeat purchases while maintaining the personalised luxury experience that defines the brand.

Varun Kashyap, Founder, Zithara.AI, said, “We are excited to enter the Australian market with Ernesto Buono Fine Jewellery as our first customer in the region. Luxury retail is built on relationships and personalised experiences, and our platform is designed to help brands unify every customer touchpoint into one intelligent ecosystem. From WhatsApp inquiries and social engagement to in store purchases, retailers can now build stronger and more measurable customer relationships powered by AI.”

Sridevi Reddy, Co founder, Zithara.AI, added, “Australia has always been a strategic market for us as retailers increasingly look for data driven engagement and measurable marketing outcomes. Through this expansion, we aim to help consumer brands bridge the gap between online engagement and offline retail experiences while improving customer retention, repeat purchases and overall customer lifetime value.”

The platform’s AI native architecture includes its proprietary AI Agentic Framework (MCP – Model Context Protocol Server), a retail first orchestration layer that monitors customer behaviour across physical stores, websites, WhatsApp, Meta and Google to automate engagement workflows and customer follow ups. Zithara.AI also offers Ziri, its AI powered data intelligence agent that delivers real time insights on store performance, customer behaviour and campaign effectiveness directly to business leaders without the need for complex dashboards. In addition, the platform supports unified messaging across WhatsApp, Instagram and Facebook Messenger, helping retailers manage all customer conversations through a single interface while also enabling AI driven Google review nudging and online reputation management.

The launch further strengthens Zithara.AI’s growing international presence across consumer retail markets. The company currently supports more than 500 retailers across India and Southeast Asia. Businesses using the platform have reported up to 3x increase in repeat purchases, 28% improvement in customer retention, 25% uplift in customer acquisition, 25% higher WhatsApp conversion rates and 60% growth in customer lifetime value.

Zithara AI introduces a full-stack retail system built on a groundbreaking, composable infrastructure. Featuring the proprietary AI Native CRM for Retail, robust web and mobile AI Toolkits, the data predictive power of Ziri – AI Sales Intelligence, and the newly established Model Context Protocol (MCP) Server, the system delivers an intelligence layer directly into existing retail operations. The platform also enables robust AI-driven customer journey mapping, seamlessly covering the entire lifecycle from lead generation to personalised engagement, conversion, and loyalty experience creation. This technology fundamentally shifts the paradigm from simple automation to scaled, intelligent retail without requiring a disruptive platform overhaul.

Focus on Personalised Retail Experience

Zithara AI’s platform is designed to address the unique needs of jewellery retailers, where customer relationships and trust are paramount. The solution uses AI to analyse buying patterns, manage relationships effectively, and create the personalised experiences necessary to foster long-term customer loyalty in jewellery purchases.

“Jewellery retail is fundamentally built on relationships, trust, and understanding a customer’s milestones,” said Mr Varun Kashyap, CEO and Co-founder at Zithara AI. “We have tailored our platform to help Kerala’s high-quality jewellery businesses strengthen these personal connections using smart, scalable technology. We are excited to partner with retailers in this vibrant market to help them drive personalised engagement and growth.”

The expansion is driven by the state’s potential and the local business community’s readiness for digital adoption.

Ms Sridevi Reddy, Co-founder and Director at Zithara AI, added, “Kerala’s jewellery market is celebrated for its deep-rooted customer service and quality. Our goal is to augment this tradition with cutting-edge AI, enabling retailers to serve their customers better, automate timely communication, and turn first-time buyers into lifelong patrons. Kochi will be a crucial hub for us to work closely with the retailers across the state.”

Key Features for Jewellery Retailers

The platform offers practical, actionable tools designed specifically for the sector:

•  Customer Insights: Deep understanding of purchase history, preferences, and key special occasions for superior service.
•  Automated Personalised Engagement: Smart, timely reminders for festivals, anniversaries, and shopping occasions.
• Loyalty Management: Easy-to-use system to reward repeat customers and systematically build long-term value.
• Seamless WhatsApp Integration: Connecting with customers directly on the platform they use daily for higher reach and immediate response.