Link to the ad film: https://www.instagram.com/reel/DdQLLXDMacH/?stkn=MWE1a2lkM2dpZjk0dA==

Mumbai, 28^th September 2026: This Ganesh Chaturthi, Marathi Zee 5 celebrates the spirit of the festival with an AI-led ad film, conceptualized by TheSmallBigIdea (TSBI). The film brings together a series of everyday moments and experiences to show the many roles that Bappa plays in the lives of his devotees.

From being a source of strength during uncertain times to sharing moments of joy and new beginnings, the ad film captures the different ways people turn to Bappa through the course of their lives.  As part of Zee 5’s commitment to experimenting with unconventional storytelling formats, the film has been created using AI, lending a fresh, contemporary visual treatment to the familiar elements of Ganeshotsav. It captures the belief that the connection with Bappa extends beyond the days of the festival, remaining a source of strength and positivity through different moments and journeys.

The film is currently live across digital platforms.

Film Link:  https://www.instagram.com/reel/DdQLLXDMacH/?stkn=MWE1a2lkM2dpZjk0dA==

Bengaluru, September 21, 2026: Ahead of its highly anticipated premiere, Sa Re Ga Ma Pa 2026 has secured 20 sponsorship associations across Z’s Television and Digital ecosystem, representing 15 unique brands across 14 consumer-facing categories. With the IP now reaching audiences across Linear Television, Digital and Connected TV (CTV), Sa Re Ga Ma Pa offers advertisers an integrated opportunity to combine the scale of television with the engagement and flexibility of digital viewing.

The new season has attracted a diverse portfolio of leading advertisers spanning FMCG, confectionery, packaged foods and spices, snacking, jewellery, building materials, personal care, paints, apparel, banking, health insurance, life insurance, mutual funds and consumer technology.

The television partnership portfolio is led by Sargam Detergents as Presenting Sponsor, Cadbury Dairy Milk as Co-Sponsor, and Kalyan Jewellers, UltraTech Cement and Catch Masale as Co-Powered By Partners. Garnier Black Naturals, Berger Paints and Ramraj Dhoties, Shirts & Kurtas join as Special Partners, while State Bank of India (SBI) comes on board as Banking Partner and Anmol Biscuits as Snacking Partner. Star Health Insurance, AMFI, Lava Mobiles and LIC of India have also partnered as Associate Sponsors.

On the digital front, Kotak Life Insurance joins as the Digital Partner, while Kalyan Jewellers, UltraTech Cement, Catch Masale, Lava Mobiles and AMFI extend their associations across television and digital, enabling integrated visibility and deeper audience engagement across Z’s ecosystem.

Overall, Sa Re Ga Ma Pa 2026 brings together 15 unique brands through 20 sponsorship associations, comprising 14 television and 6 digital partnerships. The breadth of the partnership ecosystem reflects the IP’s ability to offer brands multiple avenues to connect with consumers while leveraging the scale and depth of Zee’s cross-platform offering.

With the latest season available on Zee TV and Zee 5, including Connected TV, the IP provides advertisers with opportunities to engage with audiences across linear and digital viewing environments. This integrated approach enables brands to leverage the combined reach of Z’s platforms while developing differentiated solutions tailored to their communication and business objectives.

The strong participation from advertisers also underscores Z’s continued focus on strengthening its solutions-led approach to advertising. Through relevant content integrations, branded experiences and cross-platform engagement opportunities, the Company remains committed to developing propositions that deliver enhanced consumer engagement and measurable value for its partners.

Built around the expansive world of ‘Hindustan Ka Sangeetsthan’, the latest season blends nearly three decades of musical legacy with a spectacular 360-degree production experience featuring over 100 musicians, a large-format chorus ensemble and a distinguished panel of musical Gurus comprising Shankar Mahadevan, Kumar Sanu, Neeti Mohan and Javed Ali. Hosted by Shreyas Talpade, the season unfolds on a spectacular, larger-than-life set designed to amplify the grandeur and scale of the competition.

Over the years, Sa Re Ga Ma Pa has grown into one of India’s longest-running music reality IPs, entertaining audiences across multiple languages and regional markets while introducing some of the country’s celebrated singing talent. The format continues to resonate with audiences and advertisers in India and overseas, with Air India recently coming on board as the Title Sponsor for Sa Re Ga Ma Pa 2026 on Zee TV UK, further underscoring the IP’s international appeal.

Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd., said: “Sa Re Ga Ma Pa has continued to evolve as one of India’s most enduring entertainment IPs, bringing together the power of television and digital with the emotional connect of music. The strong participation from advertisers across categories this season reflects the continued relevance of the IP and the confidence of our partners in Z’s ability to deliver differentiated advertising solutions.

In today’s attention economy, where brands are competing for consumer attention across an increasingly fragmented media landscape, our focus remains on creating integrated opportunities that go beyond conventional sponsorships to deliver meaningful consumer engagement and measurable business impact. By bringing together the strengths of our television and digital platforms, we aim to enable brands to build deeper consumer connections through relevant content integrations and innovative advertising propositions. The diverse portfolio of partners associated with the new season reinforces our commitment to delivering sustained value for advertisers through the strength of our entertainment ecosystem.”

Through its continued investment in creating and nurturing enduring entertainment IPs, ‘Z’ remains focused on building differentiated content propositions that resonate with audiences across generations and geographies. IPs such as Sa Re Ga Ma Pa reflect the Company’s ability to develop scalable, cross-platform entertainment properties that strengthen audience engagement, create sustained value for advertisers and contribute to the long-term growth of its entertainment ecosystem.

Sa Re Ga Ma Pa premieres on 19th September 2026, every Saturday and Sunday at 9:30 PM, on Zee TV and Hindi Zee 5.

Bengaluru, 06^th January 2025:  Season 3 of the DP World International League T20 will be broadcast live on ZEE’s 15 linear TV channels, OTT platform ZEE5 and syndicate partners around the world. The tournament has already been established as the second-most watched league in the world in the first two seasons (more than 220 million viewers for Season 2). Season 3 is set to be bigger and better with a wider broadcast penetration both in traditional and non-traditional cricket markets around the world.

The DP World ILT20 Season 3 will be launched with a grand opening ceremony which will be headlined by epic performances by Bollywood superstars Shahid Kapoor, Pooja Hegde and Sonam Bajwa who are set to captivate the spectators at the Dubai International Stadium on Saturday, 11 January 2025 with enthralling performances on their blockbuster songs. Renowned Bollywood producer and actor Jackky Bhagnani and Ridhima Pathak will emcee the opening ceremony.

The ceremony will begin at 7:30 pm IST and cricket fans can watch this action-packed tournament on ZEE’s most widely distributed and viewed 15 linear TV channels: &Pictures SD, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema 2, Zee Action, Zee Biskope, Zee Zest SD, Zee Cinemalu HD, Zee Telugu HD, Zee Thirai, Zee Tamil HD, Zee Kannada HD, Zee Zest HD, &Flix SD and &Flix HD. It’s also free to view on one of India’s leading OTT platform – ZEE5.

Speaking on the announcement, Mr. Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited said, “ZEE is thrilled to present the third edition of DP World ILT20, promising an exciting experience for cricket fans across India and the globe. This season, we have significantly expanded our broadcast reach by adding five more linear channels, including South Indian channels, to cater to a diverse regional audience. This strategic move allows us to expand our viewership and engagement across multiple languages, enhancing our connection with cricket enthusiasts across different regions. With the presence of world famous players, six top-tier sporting franchises, and iconic stadiums, we are confident that this season will elevate the league’s stature as one of the most popular and widely followed cricketing events globally.”

The first ball of the season will be delivered at 8:45 pm IST with the defending champions MI Emirates taking on hosts Dubai Capitals in a rematch of last year’s grand finale.

DP World ILT20 Season 3 India broadcast details:

• &Pictures SD
• &Pictures HD
• Zee Cinema HD
• Zee Anmol Cinema 2
• Zee Action
• Zee Biskope
• Zee Zest SD
• Zee Cinemalu HD
• Zee Telugu HD
• Zee Thirai
• Zee Tamil HD
• Zee Kannada HD
• Zee Zest HD
• &Flix SD
• &Flix HD
• Zee5

The six DP World ILT20 franchises have retained some of the biggest names in T20 cricket for Season 3. Andre Russell and Sunil Narine will continue to represent the Abu Dhabi Knight Riders, while Alex Hales and Sherfane Rutherford remain with the Desert Vipers.

The Dubai Capitals have retained David Warner and Rovman Powell, with Chris Jordan and Shimron Hetmyer staying on for the Gulf Giants. MI Emirates will feature Nicholas Pooran and Akeal Hossein once again, and the Sharjah Warriorz have brought back Adil Rashid, a Wildcard pick in Season 2, alongside Johnson Charles.

Former West Indies captain Jason Holder is set to join the Abu Dhabi Knight Riders after playing for the Dubai Capitals in the previous season.

Season 3 will also welcome several exciting fresh additions. Fakhar Zaman and Lockie Ferguson will feature for the Desert Vipers, Shai Hope joins the Dubai Capitals, and Roston Chase joins the Abu Dhabi Knight Riders. Matthew Wade and Ibrahim Zadran will add strength to the Sharjah Warriorz and Gulf Giants, respectively, while Romario Shepherd is set to debut for MI Emirates.

The third season of the DP World ILT20 will be staged from 11 January to 9 February 2025.

‘Mystery Room’ for an immersive show-themed experience ~

Kolkata, 14th August, 2024: ZEE5 brought the thrills of its upcoming Bengali series ‘Kaantaye Kaantaye’ to life in Kolkata yesterday. Ahead of its Independence Day premiere on August 15th, the city’s popular mystery-solving hotspot ‘Mystery Room’ was dramatically transformed into a chilling recreation of the series’. Lead actors Ananya Chatterjee played and guided participants through this unique experience, which mirrored the show’s premise of being trapped in a remote hotel with a killer on the loose. Attendees found themselves stepping into the shoes of protagonist P.K. Basu, using their wits to unravel cryptic clues and identify potential suspects, all while isolated from the outside world. This innovative activity not only heightened anticipation for the premiere but also plunged fans into the heart-racing world of the intense psychological thriller that awaits them on ZEE5.

Ananya Chatterjee, who plays Rani Basu in the show, shared her excitement, “The energy in Kolkata was electric! Seeing people so engaged with the story, even before its premiere, was truly rewarding. The Mystery Room experience really captured the essence of ‘Kaantaye Kaantaye’ – that feeling of being trapped with danger lurking around every corner. I can’t wait for everyone to see the full series on ZEE5 and unravel the mystery alongside us.”
Tune in to ZEE5 and watch ‘Kaantaye Kaantaye’ this Independence Day to join P.K. Basu in his race against time to unmask a killer and solve the most thrilling mystery ever!