Kolkata, 29^th July 2025: Zee Entertainment Enterprises Ltd. (ZEEL), one of India’s leading entertainment powerhouses, concludes its multi-city flagship initiative R.I.S.E with an impactful event in Kolkata on 28^th July. After successful editions in Mumbai, Delhi, Bengaluru and Chennai, the Kolkata chapter brought together an eclectic mix of India’s most forward-looking marketers, growth-stage businesses, and retail visionaries.

The event carried forward the immersive format of the previous chapters, with engaging keynote sessions, curated experiences, and insightful discussions focused on how ZEE’s full-funnel advertising ecosystem is helping brands scale across India. This includes ZEE’s portfolio of over 50 channels, ZEE5 (OTT), YouTube network, social platforms, regional IPs, and a nationwide influencer network—all seamlessly integrated to deliver ultimate business solutions at scale.

Strengthening this offering is ZEE’s tech-first approach, which focuses on combining content creation with emerging technologies to identify value-driven opportunities, enhance targeting, and deliver improved consumer experiences to enable brands to convert storytelling into measurable outcomes.

Speaking on the launch, Mr. Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd., said: “Kolkata, with its dynamic business ecosystem, has been the perfect finale to the R.I.S.E journey. Through R.I.S.E, we aim to help brands turn powerful storytelling into tangible business success. As we close this chapter, our commitment to empowering businesses through innovation and collaboration remains stronger.”

Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement.  Through the initiative, ZEE aims to earn trust through value-first storytelling and giving businesses tools that convert media into measurable growth.  It’s designed as a powerful platform to unite India’s marketing, media, and investment communities. The platform brings together a diverse mix of visionary brand builders, senior marketers, retail clients, venture capitalists, new-age digital businesses, and small business entities who are all looking to scale, disrupt, and grow in today’s evolving market landscape.

The successful culmination of the event in Kolkata reinforced ZEE’s commitment to empower brands and foster growth in key markets across India.

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~ Carried forward the immersive format of the inaugural event ~ 

Delhi, 19^th July 2025: Zee Entertainment Enterprises Ltd. (ZEEL), one of India’s leading entertainment powerhouses, continued its multi-city marquee initiative R.I.S.E with a compelling event in Delhi. After the spectacular launch in Mumbai, the Delhi chapter brought together an eclectic mix of India’s most forward-looking marketers, growth-stage businesses, and retail visionaries.

The Delhi edition carried forward the immersive format of the inaugural event, with compelling keynote sessions, curated experiences, and insightful discussions focused on how ZEE’s full-funnel advertising ecosystem is helping brands scale across India. This includes ZEE’s portfolio of over 50 channels, ZEE5 (OTT), YouTube network, social platforms, regional IPs, and a nationwide influencer network—all seamlessly integrated to deliver ultimate business solutions at scale.

Strengthening this offering is ZEE’s tech-first approach, which focuses on combining content creation with emerging technologies to identify value-driven opportunities, enhance targeting, and deliver improved consumer experiences to enable brands to convert storytelling into measurable outcomes.

Speaking on the launch, Mr. Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd., said: “Delhi is a high-opportunity market, and R.I.S.E is our promise to deliver measurable brand and business growth in such dynamic environments. From building awareness to driving action, ZEE’s omnichannel ecosystem is designed for measurable outcomes. Our strength lies in uniting the power of content, data, and distribution into one integrated growth engine.”

Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement.  Through the initiative, ZEE aims to earn trust through value-first storytelling and giving businesses tools that convert media into measurable growth.  It’s designed as a powerful platform to unite India’s marketing, media, and investment communities. The platform brings together a diverse mix of visionary brand builders, senior marketers, retail clients, venture capitalists, new-age digital businesses, and small business entities who are all looking to scale, disrupt, and grow in today’s evolving market landscape.

Following the successful event in Delhi, R.I.S.E will continue its journey to Bengaluru, Chennai and Kolkata, furthering its mission to empower and support brands across key growth markets.

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Bengaluru 13 January 2025: The DP World ILT20 Season 3, broadcasting exclusively on ZEE launched in spectacular fashion at the Dubai International Stadium.  The star-studded trio of Bollywood superstars Shahid Kapoor, Pooja Hegde, and Sonam Bajwa headlined a blockbuster opening ceremony as fans packed the iconic ‘Ring of Fire’ for the double-entertainment offer – opening ceremony and the tournament opener – for the region’s premier T20 tournament.

The festivities culminated in a stunning fireworks display signalling the start of the season. Bollywood actor-producer Jackky Bhagnani and popular host Ridhima Pathak kept the crowd engaged as emcees for the evening.

Following the opening ceremony, anticipation soared for the season opener that will see Dubai Capitals host defending champions, MI Emirates in a thrilling rematch of last year’s final. The opening ball of the season was bowled at 8:45 pm IST with MI Emirates winning the toss and choosing to bowl first.

Audiences from around the world can catch the action live on the Zee Network and its syndication partners through both linear and digital platforms.

Commenting on the ceremony, Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue – Zee Entertainment Enterprise Limited, said, “The electrifying opening of the DP World ILT20 Season 3 exceeded all expectations! We’re incredibly proud to have brought this thrilling fusion of world-class cricket and entertainment to fans worldwide. The combination of superstar performances, nail-biting cricket, and the passion of fans watching on ZEE platforms resulted in unforgettable evening. It has solidified our intent to deliver premium sports and entertainment content. We are now excited to see what the rest of this season holds.”

Cricket fans can watch this action-packed tournament on ZEE’s most widely distributed and viewed 15 linear TV channels: &Pictures SD, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema 2, Zee Action, Zee Biskope, Zee Zest SD, Zee Cinemalu HD, Zee Telugu HD, Zee Thirai, Zee Tamil HD, Zee Kannada HD, Zee Zest HD, &Flix SD and &Flix HD. It’s also free to view on one of India’s leading OTT platform – ZEE5.

The month-long cricket fest will see some of the world’s finest cricketers in action, including Nicholas Pooran (MI Emirates), Sikandar Raza (Dubai Capitals), Sunil Narine (Abu Dhabi Knight Riders), Lockie Ferguson (Desert Vipers), James Vince (Gulf Giants), Tim Southee (Sharjah Warriorz), David Warner (Dubai Capitals), Jason Holder (Abu Dhabi Knight Riders), Shimron Hetmyer (Gulf Giants), Phil Salt (Abu Dhabi Knight Riders), Bhanuka Rajapaksa (Sharjah Warriorz), Sam Curran (Desert Vipers), Jake Fraser-McGurk (Dubai Capitals), Tim David (Gulf Giants), Fazalhaq Farooqi (MI Emirates), Adil Rashid (Sharjah Warriorz), Fakhar Zaman (Desert Vipers), Roston Chase (Abu Dhabi Knight Riders), Matthew Wade (Sharjah Warriorz), Ibrahim Zadran (Gulf Giants), Alex Hales (Desert Vipers), Sherfane Rutherford (Desert Vipers), Rovman Powell (Dubai Capitals), and Chris Jordan (Gulf Giants).

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·         The opening match will follow up at 8:45 pm IST, with gates opening for spectators at 5:30 pm IST

·         Season 3 of DP World ILT20 will be broadcasted live on ZEE’s 15-linear TV channels, OTT platform ZEE5, and on its syndicate partners’ TV and digital networks

·         DP World ILT20 Season 3 schedule available here 

Bengaluru, 10 January 2025: The DP World ILT20 Season 3, to be broadcasted exclusively on ZEE is poised to grip the spectators and the fans across the world with a glittering opening ceremony, headlined by Bollywood megastars Shahid Kapoor, Pooja Hegde, and Sonam Bajwa. Their mesmerising acts will ignite the Dubai International Stadium on Saturday, 11 January 2025, starting at 7:30 pm IST.

Shahid, Pooja and Sonam will kick off the celebrations with spectacular performances to their blockbuster songs followed by an exquisite display of fireworks to enthral spectators. Adding further glitz to the occasion, renowned Bollywood producer and actor Jackky Bhagnani and Ridhima Pathak will emcee the opening ceremony.

Cricket fans and sports enthusiasts in India and around the world can catch the LIVE action exclusively on ZEE’s 15 linear TV channels, OTT platform ZEE5 and its syndicate partners’ TV and digital networks across the world.: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and on one of India’s leading OTT platforms – ZEE5.

Shahid Kapoor: “If you know me, you know how much I love cricket and dancing. And when the two things come together, you can expect to get the best of both worlds which is why I’m really looking forward to being a part of the opening ceremony of the DP World International League T20 on 11 Jan 2025 at the Dubai International Stadium.”

Commenting on the inauguration, Mr. Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, said, “With a stellar line-up of star-studded entertainment and top-tier cricket talent, the league promises to be an unforgettable and thrilling experience for fans. The dazzling performances by prominent Bollywood stars for the opening ceremony will add to the excitement. At ZEE Entertainment, we are thrilled to partner with DP World ILT20 to bring this spectacular cricketing event to millions of fans through our linear TV channels and the ZEE5 platforms.”

The opening evening promises a unique fusion of Bollywood’s finest and the pinnacle of T20 cricket, set against the stunning backdrop of the DIS, famously known as The Ring of Fire. Ticket sales for the season opener have been phenomenal, with a packed stadium set to enjoy a special Saturday evening at the DIS.The opening ball of the season will be bowled at 8:45 pm IST, as defending champions MI Emirates face off against Dubai Capitals in a thrilling rematch of last year’s grand finale.

The third season of the DP World ILT20 will run from 11 January to 9 February 2025.

The six DP World ILT20 franchises have retained T20 superstars like Andre Russell (Abu Dhabi Knight Riders), Sunil Narine (Abu Dhabi Knight Riders), Alex Hales (Desert Vipers), Sherfane Rutherford (Desert Vipers), David Warner (Dubai Capitals), Rovman Powell (Dubai Capitals), Chris Jordan (Gulf Giants), Shimron Hetmyer (Gulf Giants), Akeal Hossein (MI Emirates), Nicholas Pooran (MI Emirates), Adil Rashid (Sharjah Warriorz Wildcard Pick in Season 2) and Johnson Charles (Sharjah Warriorz).

England white-ball great Jason Roy (Sharjah Warriorz) returns to the league after making two appearances for the Abu Dhabi Knight Riders last season.

Former West Indies captain Jason Holder will appear for the Abu Dhabi Knight Riders, the all-rounder played for the Dubai Capitals last season. England’s explosive opener Phil Salt and Pakistan left-arm wrist spinner Sufiyan Muqeem have also joined the Abu Dhabi Knight Riders.

Additionally, Tim Southee (Sharjah Warriorz), Fakhar Zaman (Desert Vipers), Shai Hope (Dubai Capitals), Lockie Ferguson (Desert Vipers), Roston Chase (Abu Dhabi Knight Riders), Matthew Wade (Sharjah Warriorz), Ibrahim Zadran (Gulf Giants) and Romario Shepherd (MI Emirates) are set to make their DP World ILT20 debuts in Season 3.

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~ To expand reach and engagement across South India with immersive DP World ILT20 experience.

Bengaluru, November 8, 2024: Zee Entertainment Enterprises Limited (ZEE) today announced significant growth in its South Cluster while unveiling its strategy for the upcoming DP World International League T20 (ILT20) 2025. This will be the third season of the a professional Twenty20 cricket league in the United Arab Emirates, organised by the Emirates Cricket Board. The ILT20 2025 is set to enhance viewer engagement and bring global cricket to the homes of viewers in the South.

ZEE’s storytelling legacy deeply rooted in Indian culture resonates with audiences in India and the Indian diaspora worldwide. Its understanding of the consumer and empathetic approach to content creation has led to creation of compelling original shows that reflect the cultural ethos, traditions, and diverse regional aesthetics of every region. This has led to ZEE’s South Cluster channels setting new benchmarks in regional entertainment with a strong regional presence across South India.

Despite the competitive media environment in Tamil Nadu, ZEE Tamil enjoys an 18% market share in 15+ Urban for the Tamil GEC genre. A strategic overhaul of prime-time fiction programming has led to a notable increase in viewership in Tamil Nadu (Urban + Rural), rising from 25% in April 2024 to an impressive 28% in October 2024 among the top 3 channels.

In addition to the success in Tamil, ZEE’s other regional channels in the South have made significant strides. ZEE Telugu holds a strong No. 2 position with a 33% market share in the Andhra Pradesh urban region with a leading 42% share in Hyderabad for over 10 years. ZEE Kannada has firmly secured the No. 1 spot, maintaining a healthy margin of 48.6% lead ahead of second position and commanding a 40% market share in Karnataka (Urban). Meanwhile, ZEE Keralam, the youngest and fastest-growing general entertainment channel, has quickly climbed to No. 2 in Kerala with a market share of 13.5%.

Now Zee will strengthen its regional content further with a line-up of original content in both Tamil and Telugu in collaboration with some of the biggest content creators and regional talent. The new content slate includes series such as Mahanaya, produced by Mythri Movie Makers (creators of the blockbuster Pushpa), and Annaya, produced by popular Kannada actor Pramod Shetty. Zee Tamil’s Anna will delve into the deep connection between an elder brother and his four sisters, bringing fresh, heartfelt narratives to television screens in the South.

Recognizing the strong connection between South Indian audiences and the UAE, ZEE will also expand the reach of the DP World ILT20 Season 3 to make global cricket more accessible than ever. This season, from January 11 to February 9, 2025, ILT20 will air on ZEE’s 15 linear channels and also stream for free on ZEE5, allowing fans of the game to catch the action taking place at three iconic UAE locations, Dubai, Abu Dhabi, and Sharjah across channels and screens. Zee will also attract Indian viewers to enjoy the tournament first-hand in the comfort and luxury of UAE venues.

Advanced digital technologies will enable delivery of ILT20 and other sports content seamlessly across mobile, desktop, and smart TVs. The multi-channel strategy will boost ILT20’s visibility within the T20 landscape, to reach 230 million viewers and maximize visibility and engagement. This will ensure fans never miss a moment and amplify the impact for sponsors.

To build a dynamic community around the game, ZEE will also elevate the fan experience with pioneering innovative broadcasting techniques and cutting-edge technology to enhance interactivity—from showcasing key moments and integrating emojis to gamification and live statistics. This approach aligns seamlessly with India’s mobile-first landscape, where cricket is predominantly consumed on mobile devices.

Bridging cultural connections through storytelling and uniting fans through cricket’s grandest spectacle, the DP World ILT20, ZEE is poised to further strengthen its regional presence, setting new standards in the media and entertainment industry to engage audiences like never before!

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