·         Channel also garners the highest urban share of 14.7% in Q2FY26; marking a 3-year high

·         Commands a 40% share of Top 10 shows in Hindi GECs (Pay) in October 2025

Mumbai, 18^th November 2025: Zee TV, the flagship Hindi general entertainment channel of the Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’), has achieved robust gains on the back of its new content slate centered around quality storytelling, relatable characters and strong emotional connect. In line with its strategic content approach, the new fiction shows unveiled by the channel has enabled it to garner record-breaking results, leading to a 3-year high urban market share of 14.7% in Q2FY26 and strong leadership across all GECs (Pay & FTA) in core prime time.

Zee TV also commanded a 40% share of the top 10 shows in the Pay Hindi GEC genre with four of its newly-launched fiction shows. Encompassing a blend of emotions, relationships and ambitions in a relatable weave of storytelling, the new shows – ‘Tumm Se Tumm Tak’, ‘Vasudha’, ‘Ganga Mai Ki Betiyan’ and ‘Jaane Anjaane Hum Mile’ have struck a chord with viewers and continue to garner strong viewership gains week after week.

In a bid to further enhance its connect with the viewers and present innovative and quality stories, Zee TV’s fresh content approach lays a strong emphasis on highlighting the positivity and emotional depth embodied by characters like Vasudha and Saru. These shows have not only expanded the channel’s creative canvas, but also captured the pulse of today’s India, balancing tradition with aspiration.

The channel has further enhanced its content line-up with the recently launched ‘Jagadhatri’, and is gearing up for the launch of ‘Lakshmi Niwas’, which aims to engage viewers with strong, rooted storytelling.

Speaking about the performance of the new shows, Mangesh Kulkarni, Chief Channel Officer, Zee TV said, “The success of our new fiction line-up marks a defining moment for us at Zee TV, achieving the dual win of core prime time leadership and a 3-year high market share. The strong resonance of our stories with viewers, reflect the positive momentum of the channel and enable us to remain well-poised to achieve higher gains in the future. Our prime time line- up is backed by a sharp programming strategy focusing on quality storytelling, and we aim to strengthen our offerings across other slots as well going forward.”

Raghavendra Hunsur, Chief Content Officer, Zee Entertainment Enterprises Ltd. said, “Our aim is to consistently craft powerful and engaging narratives that are a true reflection of the rich stories that reside within our Nation. The success of this new content approach and our fiction shows is a firm reflection of the trust that viewers place in us. The viewers’ acceptance of characters such as Saru and Vasudha across households, further gives us the confidence in the power of quality storytelling across any platform. We remain committed to fortify this growth with more compelling fiction and non-fiction properties across the channel.”

Even as the fiction line-up continues to garner strong results, the channel is also building its non-fiction offerings with innovative properties. Zee TV recently adopted a unique daily, non- fiction format for ‘Chhoriya Chali Gaon’, which was well-received amongst the viewers for its fresh concept. Another compelling non-fiction offering, ‘Kahani Har Ghar Ki’, hosted by Juhi Parmar, narrated real stories of courage and resilience and showcased the indomitable human spirit amid everyday challenges. The channel’s latest non-fiction show, ‘Ideabaaz’ is giving aspiring entrepreneurs a platform to pitch their business ideas to a panel of investors.

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This event marks a first-of-its-kind initiative in the UK by any Indian television channel — a curated preview held a full week before the show’s official launch, underscoring Z’s commitment to innovation and audience engagement. The gesture was not just bold — it was precocious, setting the tone for a new era of immersive content experiences.

Guests were treated to a preview of the show’s first four contestants, whose journey from city life to village challenges sparked surprise, admiration, and plenty of laughter. From fetching water to cooking on mud stoves, the women’s experiences will resonate deeply with the audience, many of whom shared their own village memories during the evening and got emotional.

Amit Goenka, President – International Business, Zee Entertainment Enterprises Ltd., stated, “Z has always stood at the forefront of innovation, and with ‘Chhoriyyan Chali Gaon’, we are proud to pioneer a format that blends entertainment with cultural authenticity. This is not just a show — it’s a movement that reconnects our global audiences with the soul of India. Hosting a preview event in the UK, ahead of the official launch, is a bold step that reflects our commitment to creating immersive, meaningful experiences. We are proud to be the first Indian broadcaster to do so, and we believe this marks the beginning of a new chapter in culturally rooted storytelling.”

Hosted by Parul Goel, Territory Head of Zee Entertainment UK Limited, the event featured gourmet starters and light drinks, creating a warm and festive atmosphere. A special video message from the Deputy CEO and Chief Financial Officer of Zee Entertainment Enterprises Limited, India, Mr. Mukund Galgali, added gravitas, highlighting Z’s commitment to bold, culturally rich storytelling.

The feedback was overwhelmingly positive. Attendees expressed that audiences are craving something new — a break from the repetitive reality formats that lack innovation or cultural depth. Chhoriyyan Chali Gaon was hailed as a refreshing concept that reconnects Indians abroad with their roots, offering both entertainment and emotional resonance.

Attendees praised the show’s concept for reconnecting Indians abroad with their roots and expressed excitement for upcoming episodes. “Only Z could come up with something so real, so entertaining, and so close to home,” was a common sentiment. Guests left with smiles, stories, and genuine excitement for the episodes to come.

The evening concluded with warm wishes for the show’s success and appreciation for Z’s innovative programming. Chhoriyyan Chali Gaon is poised to become a cultural bridge — one that entertains while celebrating the essence of Indian village life. The show is launching on 3^rd August at 9pm.

Zee TV is available on Sky 707, Virgin Media 809, BT 394 and on Z5 App.

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