• Company aims to unlock higher monetization potential from the rapidly growing social and creator economy landscape 

National, 1 July 2026: In a move to further strengthen the digital monetization engine and propel the growth momentum, leading Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’) has announced the appointment of Sudeep Nagpurkar as Chief Sales Officer – Social Platforms, Creator Economy & Partnerships. In this role, Sudeep will be based out of Noida and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’.

As the Attention Economy continues to reshape consumer behavior, brands are increasingly seeking integrated ecosystems that enable meaningful engagement across content, creators, communities and commerce. Recognizing this shift, ‘Z’ is focused on building a robust digital ecosystem that leverages its content strengths, technology capabilities and strategic partnerships to unlock new monetization opportunities across social platforms, creator networks and emerging digital touchpoints.

Sudeep will leverage his deep industry knowledge and experience to enhance the digital asset monetization capabilities with a strong focus on strategic partnerships. Sudeep will work closely with platforms, creators, brands and advertisers to develop innovative monetization solutions and unlock new revenue opportunities for the Company. He will also play a key role in driving strategic collaborations that further strengthen the Company’s presence across the rapidly expanding creator economy ecosystem.

Speaking about the appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd. said, “In a rapidly evolving landscape, the convergence of content, technology and commerce is unlocking newer avenues for audience engagement and monetization. Our focus is to build a future-ready revenue ecosystem with robust capabilities to capitalize on the opportunities emerging from the expanding creator economy and social platforms. I am glad to welcome Sudeep, as we accelerate the momentum on our digital journey. His experience in developing strategic partnerships and driving monetization strategies will further strengthen our capabilities across the digital landscape.” 

Sudeep Nagpurkar, Chief Sales Officer – Social Platforms, Creator Economy & Partnerships, Zee Entertainment Enterprises Ltd., added, “The creator economy and social platforms are redefining how audiences discover, consume and engage with content. This presents a significant opportunity for brands to connect with consumers through more authentic, contextual and outcome-driven experiences. I am excited to join ‘Z’ at a pivotal phase in its digital growth journey and look forward to collaborating with creators, platforms, advertisers and partners to build innovative monetization models, unlock new revenue streams and create a future-ready ecosystem that delivers long-term value for all stakeholders.”

Sudeep has over 16 years of experience across multiple sectors like Consumer Technology, B2B SaaS, Retail and FMCG. Over the course of his career, Sudeep has worked across regions in India & enabled businesses to export from India to the world. Previously, he was associated with Google India, where he served as the Head of Industry, FMCG, enabling marketing transformation for large consumer conglomerates. He has also been associated with National Instruments (Emerson), building deep foundational expertise in consultative sales and business development.

The appointment of Sudeep is a part of the Company’s strategic efforts to build a diversified and future-ready monetization ecosystem, leveraging the growing influence of social platforms and creator networks to develop long-term strategic partnerships and enhance value creation across the business.

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The campaign recently caught the attention of Amitabh Bachchan, who took to social media to express his delight at the campaign’s distinctive and conversational tagline. His reaction quickly became a talking point among fans and industry observers alike, further amplifying the campaign’s reach and visibility. 

Link to the tweet: https://x.com/srbachchan/status/2066297506762563892?s=48

In addition to his social media post, Bachchan later reflected on the campaign in his personal blog, sharing how the phrase had remained with him after repeated exposure during football-related programming. His comments highlighted the campaign’s ability to create strong recall and connect with audiences through language that feels familiar, relatable and rooted in everyday conversation.

As anticipation for FIFA World Cup 2026 continues to grow, Poora India Watchega is emerging as a cultural conversation starter, resonating with football fans and casual viewers alike. The endorsement from Amitabh Bachchan further underscores the campaign’s effectiveness in capturing attention and sparking engagement across generations.

With excitement around the tournament steadily building, the campaign reinforces ZEE5’s commitment to bringing fans closer to the action while celebrating the shared passion for football across India.

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The launch reflects a fundamental shift in how audiences connect with brands. What once began as exposure evolved into engagement, then experience and today, the next frontier is inclusion. Audiences no longer want to merely watch or interact; they want to belong, participate, and see themselves reflected in the stories brands tell.

Zee Immerse is built for this moment. It enables brands to co-create worlds where storytelling is not confined to a single screen but flows seamlessly across platforms, inviting audiences to become active participants in shaping cultural conversations.

Commenting on the launch, Laxmi Shetty, Head – Advertisement Revenue, Broadcast and Digital, Zee Entertainment Enterprises Ltd., said, “Brands today are looking beyond visibility and metrics. They are seeking relevance, resonance, and long-term cultural value. Zee Immerse allows us to partner with brands at a deeper level, creating IPs that are inclusive by design and impactful across platforms. This is a strategic step towards building meaningful, monetizable brand ecosystems rather than one-off campaigns.”

Adding to this, Gunjarav Nayak, Chief Sales Officer – Hindi Movies, Youth Cluster, Brand Works & Influencer Marketing, Digital, Zee Entertainment Enterprises Ltd., said, “The future of branded content lies at the intersection of culture, community and commerce. With Zee Immerse, we are reimagining how brands integrate into entertainment not as interruptions, but as enablers of stories that audiences choose to engage with and amplify. This vertical brings together the power of movies, youth content, influencers and digital storytelling to build scalable, culturally relevant IPs for brands.”

The vertical will be led by Raj Shrivastav, who currently is Executive Vice President, Sales Planning & Strategy for ‘Z’ Digital, along with Trade Marketing. He will take on the additional mandate of steering Zee Immerse.

Sharing his perspective, Raj Shrivastav said, “The evolution from exposure to engagement to experience was inevitable. Inclusion is the natural next step. Zee Immerse is our response to that shift where brands don’t just tell stories but invite audiences to belong to them. This is where storytelling becomes a shared experience, not just seen or felt, but truly lived.”

With Zee Immerse, ‘Z’ reinforces its commitment to future-ready business solutions where creativity, commerce, and culture intersect to create IPs that audiences don’t just consume but proudly own.

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·         Indian stars join the league this season with seasoned players like Dinesh Karthik, Piyush Chawla, and Unmukt Chand, adding a strong homegrown presence

·         Fans can exclusively watch the LIVE action on ‘Z’s linear TV channels and OTT platform Zee 5 in India

·         Exclusive digital partner Zee 5 Hindi to offer free-to-view streaming

Bengaluru, 01 December 2025: The DP World ILT20 Season 4, to be broadcast exclusively on ‘Z’, will begin on Tuesday, 2 December at the Dubai International Stadium, with the defending champions Dubai Capitals will face the Desert Vipers marking the start of a month-long cricket carnival. Season 4 of the DP World International League T20 runs from 2 December 2025 to 4 January 2026.

Official squads of all the six teams have been announced and includes several superstars of the format. Among the exciting new additions ahead of the upcoming season, Indian stars will make their presence felt in the league this year. Seasoned campaigners like Dinesh Karthik, Piyush Chawla, and Unmukt Chand are set to take the field, bringing strong homegrown representation to the competition. Chawla and Chand will don the Abu Dhabi Knight Riders’ colours, while Karthik will feature for the Sharjah Warriorz. The teams can make reinforcements or replacements during Season 4 in case of injuries or non-availability of their selected players.

The six-team line-up continues to feature top-tier franchises competing across Dubai, Abu Dhabi, and Sharjah. A total of 34 matches will be played from December 2, with both afternoon and evening fixtures offering fans a packed month of cricket.

Commenting on the announcement, Laxmi Shetty, Head – Advertisement Revenue, Broadcast and Digital, Zee Entertainment Enterprises Ltd, said: “Season 4 marks another big leap for ILT20. We are bringing together an exceptional line-up of global talent and the electric energy of Abu Dhabi, Dubai and Sharjah. The league has grown into a serious destination for fans who want high-quality cricket and a world-class viewing experience. It is set to be a spectacular season.”

Cricket fans and sports enthusiasts across India can catch the LIVE action exclusively on &Pictures SD, Zee Cinema HD, Zee Action, Zee Thirai – SD, Zee Cinemalu and on OTT platform Zee 5. Zee 5 Hindi will offer free-to-view streaming, giving audiences nationwide seamless access to the tournament.

Six teams will compete across 34 matches, culminating in the grand finale on Sunday, 4 January 2026.

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·         Company’s Annual Report for FY25 earns global recognition, ranks amongst top 50 reports across the globe

·         Ranks 9^th amongst all Indian companies for its narrative, creative design, relevance and message clarity 

Bengaluru, 25^th November 2025: Leading Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’) has earned global recognition at the coveted League of American Communications Professionals (LACP) Spotlight Awards 2025, for its Annual Report released for the financial year 2024-2025. The report has clinched the Gold award with an outstanding score of 98 out of 100, placing it amongst the top 50 reports across the globe. The Company’s Annual Report also garnered the 9^th rank amongst all the Indian companies that participated in the global competition.

The international jury recognized the Annual Report of ‘Z’ for its strength across parameters such as first impression, overall narrative, visual design, creativity, message clarity and perceived relevance. The strong performance across both content and design reiterated the Company’s commitment towards consistently delivering transparent, engaging and investor- friendly disclosures.

Commenting on the recognition, Vikas Somani, Head – Strategy, Zee Entertainment Enterprises Ltd. said, “At ‘Z’, our utmost priority is to ensure clarity and transparency in communication across all aspects, to our trusted stakeholders. The global ranking and stellar score garnered by the Company’s Annual Report across all key parameters, is a firm recognition of the team’s efforts to consistently enhance our financial reporting. The FY2025.

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·         Achieves growth on the back of enhanced corporate governance, materiality, supply chain management, climate governance and human capital management 

Mumbai, 15th November 2025: Leading Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’) has marked a new achievement in Environmental, Social & Governance (ESG) by garnering a high score of 51 out of 100 in the S&P Global Corporate Sustainability Assessment (CSA) 2025, which ranks the Company amongst the top 5% in the Media, Movies and Entertainment sector globally.

Over the last one year, the Company has undertaken significant efforts to enhance its performance across all aspects. Within ESG, the Company maintained a strong focus on strengthening corporate governance, supply chain management, climate governance and human capital management amongst others. The Company attained its highest score on the back of initiatives in the realm of stakeholder engagement, double materiality assessment, policy influence, privacy protection, information security management, climate governance, carbon accounting, energy management, customer relations, training & awareness and occupational health & safety management.

The ESG score also places ‘Z’ in the 96th percentile, of which, disclosures under transparency reporting scored 100th percentile. In risk management, supply chain management, tax strategy, water, human rights, human capital management and customer relations, the Company attained a score above the 95th percentile. The Company also outperformed the industry, which garnered an average score of 22.

Commenting on the achievement, Mr. Punit Goenka, Chief Executive Officer, Zee Entertainment Enterprises Ltd. said, “Our consistent and robust progress in ESG performance is a recognition of our commitment to bring about meaningful change on and off the screen. Over the last one year, we have further embedded sustainability into every aspect of our value chain – from strong governance, a transparent approach to disclosures and how we engage with our stakeholders. This achievement is a result of these concerted efforts and we aim to build on this progress as we move forward. At ‘Z’, ESG is a key business imperative that enhances stakeholder trust and drives long-term resilience. Ranking amongst the top 5% globally in media, movies and entertainment further inspires us to elevate our industry-leading benchmarks and lead by example.”

‘Z’s ESG score is the result of its response to the S&P Global CSA which is a relative score measuring a company’s performance on management of ESG risks, opportunities and impact compared to its peers within the same industry classification. The CSA focuses on the quality of company disclosures as well as past and current performance on ESG issues.

During the year, the Company has taken considerable steps towards building robust data privacy and cybersecurity processes that led to zero data breach, enhancement in carbon accounting on consolidated basis, higher energy conservation, waste reduction and recycling initiatives. The Company remains committed towards strengthening its efforts in the realm of ESG to balance its strategic vision with societal progress.

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National, October 17, 2025: Zee Entertainment Enterprises Limited (‘Z’), India’s leading media and entertainment company, today announced a historic partnership with Baseball United, the first professional baseball league focused on the Middle East and South Asia, to bring Baseball United’s professional baseball games live to millions of viewers across India. The collaboration will include coverage of all 21 of Baseball United’s Season One games this November and December, including several primetime matches featuring the Mumbai Cobras, India’s first professional baseball franchise.

Baseball United’s games will stream digitally on the Zee 5 app and on three of ‘Z’s leading linear channels – Zee Café SD, &Flix SD, and &Pictures HD. Broadcasts will be available in both English and Hindi, expanding accessibility for fans across India’s diverse regions. Baseball United’s inaugural season will include the league’s four founding franchises – the Arabia Wolves, Mid East Falcons, Karachi Monarchs, and the Mumbai Cobras.

The partnership includes a full allotment of supplementary content on Zee 5, including player features, ballpark highlights, Baseball 101 clips, behind-the-scenes segments, and an original documentary on the building of the league. ‘Z’ will support the partnership with four weeks of promotion across its linear and OTT network, with teasers, ad spots, lower-thirds, and additional branded content. Both Baseball United and ‘Z’ will also collaborate on a full slate of social media posts and campaigns.

The season opens with a historic first match on November 14th, as the Mumbai Cobras take the field for their inaugural professional game. The franchise features six Indian players on its roster, alongside international talent from across the globe, giving Indian fans homegrown heroes to support and celebrate.

“At ‘Z’, we are committed to bringing world-class international sports to Indian audiences and establishing India as a global platform for sports consumption,” said Laxmi Shetty, Head-Advertisement Revenue, Broadcast and Digital, Zee Entertainment Enterprises Ltd., “With ILT20, we celebrated international talent in cricket, and now we’re expanding that vision by bringing professional baseball to India. This partnership with Baseball United reflects our dedication to diversifying sports entertainment and offering Indian fans access to premier sporting events from around the world. India has a deeply entrenched bat-and-ball sporting culture, and we are excited to introduce millions of sports fans to the speed, strategy, and spectacle of professional baseball. With Hindi and English feeds, we are building a foundation for the sport of baseball that will entertain fans and create a wider passionate fanbase.”

India is a cornerstone of Baseball United’s long-term vision, with a massive, youthful, digital-first market with passionate sports communities. Partnering with ‘Z’, with combined linear and digital platforms reach over 800 million viewers in India, will introduce professional baseball to households nationwide and accelerate fan growth across the subcontinent.

“We are very grateful to announce this partnership with Zee Entertainment Enterprises Limited (‘Z’),” said Kash Shaikh, Chairman, CEO, and Co-Founder, Baseball United. “This is a major milestone in our mission to bring professional baseball to India and the broader region, and it’s a significant moment for the more than 50 million baseball fans in India. ‘Z’ is one of India’s most iconic broadcasters, and their combination of reach, relevance, and reputation make them an ideal partner to connect with fans across this great country. For the first time in history, those fans will have a team of their own to support, with homegrown players to inspire them. We can’t wait for the Cobras to take the field on November 14th.”

Baseball United’s first full season begins November 14th at Baseball United Ballpark in Dubai, featuring 21 games in 30 days. All games will be broadcast live and include world-class players, music, entertainment, and fan experiences. The season will culminate with the United Series Championship, set for December 12th, 13th, and 14th.

Supported by 20 Major League Baseball legends, including Mariano Rivera, Barry Larkin, Adrián Beltré, and Albert Pujols, Baseball United aims to grow the game across the world’s most populous region. The league’s franchises represent the first professional baseball teams in their respective cities, and its mission is to inspire a new generation of fans and athletes throughout India, Pakistan, and the Middle East.

For more information, visit www.baseballunited.com and follow @BaseballUnited on all social media platforms.

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Kolkata, 29^th July 2025: Zee Entertainment Enterprises Ltd. (ZEEL), one of India’s leading entertainment powerhouses, concludes its multi-city flagship initiative R.I.S.E with an impactful event in Kolkata on 28^th July. After successful editions in Mumbai, Delhi, Bengaluru and Chennai, the Kolkata chapter brought together an eclectic mix of India’s most forward-looking marketers, growth-stage businesses, and retail visionaries.

The event carried forward the immersive format of the previous chapters, with engaging keynote sessions, curated experiences, and insightful discussions focused on how ZEE’s full-funnel advertising ecosystem is helping brands scale across India. This includes ZEE’s portfolio of over 50 channels, ZEE5 (OTT), YouTube network, social platforms, regional IPs, and a nationwide influencer network—all seamlessly integrated to deliver ultimate business solutions at scale.

Strengthening this offering is ZEE’s tech-first approach, which focuses on combining content creation with emerging technologies to identify value-driven opportunities, enhance targeting, and deliver improved consumer experiences to enable brands to convert storytelling into measurable outcomes.

Speaking on the launch, Mr. Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd., said: “Kolkata, with its dynamic business ecosystem, has been the perfect finale to the R.I.S.E journey. Through R.I.S.E, we aim to help brands turn powerful storytelling into tangible business success. As we close this chapter, our commitment to empowering businesses through innovation and collaboration remains stronger.”

Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement.  Through the initiative, ZEE aims to earn trust through value-first storytelling and giving businesses tools that convert media into measurable growth.  It’s designed as a powerful platform to unite India’s marketing, media, and investment communities. The platform brings together a diverse mix of visionary brand builders, senior marketers, retail clients, venture capitalists, new-age digital businesses, and small business entities who are all looking to scale, disrupt, and grow in today’s evolving market landscape.

The successful culmination of the event in Kolkata reinforced ZEE’s commitment to empower brands and foster growth in key markets across India.

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~ Carried forward the immersive format of the inaugural event ~ 

Delhi, 19^th July 2025: Zee Entertainment Enterprises Ltd. (ZEEL), one of India’s leading entertainment powerhouses, continued its multi-city marquee initiative R.I.S.E with a compelling event in Delhi. After the spectacular launch in Mumbai, the Delhi chapter brought together an eclectic mix of India’s most forward-looking marketers, growth-stage businesses, and retail visionaries.

The Delhi edition carried forward the immersive format of the inaugural event, with compelling keynote sessions, curated experiences, and insightful discussions focused on how ZEE’s full-funnel advertising ecosystem is helping brands scale across India. This includes ZEE’s portfolio of over 50 channels, ZEE5 (OTT), YouTube network, social platforms, regional IPs, and a nationwide influencer network—all seamlessly integrated to deliver ultimate business solutions at scale.

Strengthening this offering is ZEE’s tech-first approach, which focuses on combining content creation with emerging technologies to identify value-driven opportunities, enhance targeting, and deliver improved consumer experiences to enable brands to convert storytelling into measurable outcomes.

Speaking on the launch, Mr. Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd., said: “Delhi is a high-opportunity market, and R.I.S.E is our promise to deliver measurable brand and business growth in such dynamic environments. From building awareness to driving action, ZEE’s omnichannel ecosystem is designed for measurable outcomes. Our strength lies in uniting the power of content, data, and distribution into one integrated growth engine.”

Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement.  Through the initiative, ZEE aims to earn trust through value-first storytelling and giving businesses tools that convert media into measurable growth.  It’s designed as a powerful platform to unite India’s marketing, media, and investment communities. The platform brings together a diverse mix of visionary brand builders, senior marketers, retail clients, venture capitalists, new-age digital businesses, and small business entities who are all looking to scale, disrupt, and grow in today’s evolving market landscape.

Following the successful event in Delhi, R.I.S.E will continue its journey to Bengaluru, Chennai and Kolkata, furthering its mission to empower and support brands across key growth markets.

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~Spotlights ZEE’s unique omnichannel ecosystem across broadcast, digital, social, and influencer platforms ~ 

Bengaluru, 11^th July 2025: With a bold new statement – “We’ll earn your media business by growing your real business” – Zee Entertainment Enterprises Ltd. (ZEEL), one of India’s leading entertainment powerhouses, successfully kickstarted its multi-city marquee event – R.I.S.E – with a spectacular inaugural edition in Mumbai on July 11^th.

Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement.  Through the initiative, ZEE aims to earn trust through value-first storytelling and giving businesses tools that convert media into measurable growth.  It’s designed as a powerful platform to unite India’s marketing, media, and investment communities. The platform brings together a diverse mix of visionary brand builders, senior marketers, retail clients, venture capitalists, new-age digital businesses, and small business entities who are all looking to scale, disrupt, and grow in today’s evolving market landscape.

The event featured immersive experiences and thought-provoking sessions, offering deep insights into how ZEE is helping consumer brands grow through its full-spectrum advertising ecosystem. This includes ZEE’s portfolio of over 50 channels, ZEE5 (OTT), YouTube network, social platforms, regional IPs, and a nationwide influencer network—all seamlessly integrated to deliver ultimate business solutions at scale.

Strengthening this offering is ZEE’s tech-first approach, which focuses on combining content creation with emerging technologies to identify value-driven opportunities, enhance targeting, and deliver improved consumer experiences to enable brands to convert storytelling into measurable outcomes.

Speaking on the launch, Mr. Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd., said: “ZEE is the only platform that offers a full-funnel ecosystem, spanning from awareness to action and from mass to hyperlocal reach, with a philosophy that we are here to sell “Growth”. We have brought all our platforms together – broadcast, OTT, Digital video, Influencers, Music, Ground- so that every rupee spent is scalable & smart.”

Speakers from across the marketing, retail, and investment ecosystem participated in sessions that covered topics such as building brand equity in volatile markets, connecting VCs with growth-stage consumer brands, and scaling regional footprints with integrated media solutions.

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