• Company aims to unlock higher monetization potential from the rapidly growing social and creator economy landscape 

National, 1 July 2026: In a move to further strengthen the digital monetization engine and propel the growth momentum, leading Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’) has announced the appointment of Sudeep Nagpurkar as Chief Sales Officer – Social Platforms, Creator Economy & Partnerships. In this role, Sudeep will be based out of Noida and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’.

As the Attention Economy continues to reshape consumer behavior, brands are increasingly seeking integrated ecosystems that enable meaningful engagement across content, creators, communities and commerce. Recognizing this shift, ‘Z’ is focused on building a robust digital ecosystem that leverages its content strengths, technology capabilities and strategic partnerships to unlock new monetization opportunities across social platforms, creator networks and emerging digital touchpoints.

Sudeep will leverage his deep industry knowledge and experience to enhance the digital asset monetization capabilities with a strong focus on strategic partnerships. Sudeep will work closely with platforms, creators, brands and advertisers to develop innovative monetization solutions and unlock new revenue opportunities for the Company. He will also play a key role in driving strategic collaborations that further strengthen the Company’s presence across the rapidly expanding creator economy ecosystem.

Speaking about the appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd. said, “In a rapidly evolving landscape, the convergence of content, technology and commerce is unlocking newer avenues for audience engagement and monetization. Our focus is to build a future-ready revenue ecosystem with robust capabilities to capitalize on the opportunities emerging from the expanding creator economy and social platforms. I am glad to welcome Sudeep, as we accelerate the momentum on our digital journey. His experience in developing strategic partnerships and driving monetization strategies will further strengthen our capabilities across the digital landscape.” 

Sudeep Nagpurkar, Chief Sales Officer – Social Platforms, Creator Economy & Partnerships, Zee Entertainment Enterprises Ltd., added, “The creator economy and social platforms are redefining how audiences discover, consume and engage with content. This presents a significant opportunity for brands to connect with consumers through more authentic, contextual and outcome-driven experiences. I am excited to join ‘Z’ at a pivotal phase in its digital growth journey and look forward to collaborating with creators, platforms, advertisers and partners to build innovative monetization models, unlock new revenue streams and create a future-ready ecosystem that delivers long-term value for all stakeholders.”

Sudeep has over 16 years of experience across multiple sectors like Consumer Technology, B2B SaaS, Retail and FMCG. Over the course of his career, Sudeep has worked across regions in India & enabled businesses to export from India to the world. Previously, he was associated with Google India, where he served as the Head of Industry, FMCG, enabling marketing transformation for large consumer conglomerates. He has also been associated with National Instruments (Emerson), building deep foundational expertise in consultative sales and business development.

The appointment of Sudeep is a part of the Company’s strategic efforts to build a diversified and future-ready monetization ecosystem, leveraging the growing influence of social platforms and creator networks to develop long-term strategic partnerships and enhance value creation across the business.

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Mumbai, 1st July 2026: Leading Content & Technology Powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’), has further strengthened its sports portfolio by securing the exclusive broadcast and digital rights for the German Football League – Bundesliga in India for 5 years. The partnership marks yet another significant milestone in the Company’s ambition to build a robust football ecosystem in the Country, by bringing one of the world’s most competitive and widely followed football leagues to millions of fans in India.

Beginning with the 2026-27 season, Bundesliga matches will be available exclusively on the Company’s digital platform – Zee 5 and Unite8 Sports television channels. Viewers across India will enjoy comprehensive coverage of live matches, highlights, and exclusive shoulder programming.

The partnership further reinforces the Company’s growing presence in global sports, following its strategic partnership inked with FIFA. The acquisition of Bundesliga rights significantly enhances the value proposition for Zee 5 subscribers, providing them access to one of Europe’s premier football leagues alongside a growing portfolio of premium global sporting content. With an

extensive reach and strong connect with audiences across the Country, ‘Z’ is uniquely positioned to accelerate the growth and popularity of Bundesliga in India. Commenting on the partnership,

Bavesh Janavlekar, Chief Business Officer – Unite8 Sports, Zee Entertainment Enterprises Ltd., said: “Bundesliga is one of the most exciting football leagues in the world, renowned for its passionate fan culture, world-class clubs and commitment to developing young talent. Through this partnership, viewers will have the opportunity to watch some of the biggest stars in world football, including Harry Kane, Jamal Musiala, Michael Olise, Joshua Kimmich and many other top international talents who light up Bundesliga week after week, across the year. At ‘Z’, we remain committed to contributing towards the growth of football in India. Through this partnership, we aim to create a meaningful and lasting impact by supporting grassroots development, strengthening pathways for young talent and enabling fans to actively participate in the growth journey of football in India. Together with Bundesliga, we will also launch the ‘Z’ x Bundesliga Football Week, bringing grassroots football clinics and development programmes to young aspiring footballers across India, while providing access to world-class coaching expertise and international best practices.”

Speaking on the partnership, Peer Naubert, Chief Commercial Officer of Bundesliga Media, said “We have been investing in India for many years because we believe long-term relevance is built through sustained local engagement, not broadcast reach alone. India is not simply a market for the Bundesliga; it is a country where we have consistently invested in football, in partnerships and in people. This partnership with ‘Z’ reflects that philosophy. Their outstanding reach, local expertise and multi-platform capabilities will bring the Bundesliga closer to millions of fans across India. Just as importantly, our shared commitment to grassroots football means we are investing not only in audiences, but in the long-term development of the game itself. For us, media partnerships mark the beginning of a long-term relationship, not the end of a transaction. Together with ‘Z’, we want to inspire the next generation of Indian footballers, strengthen local football structures and deepen the connection between India and the Bundesliga for generations of football fans.”

As part of its long-term commitment to football development in the Country, ‘Z’ had earlier announced to contribute 15% of Zee 5’s football-related subscription revenues towards identifying, training and uplifting young talent across the Country. Through this initiative, every Zee 5 football subscriber will have the opportunity to contribute towards building the future of football in India.

Bundesliga has maintained a strong presence in India over the years through youth development programmes, club activations and fan engagement initiatives. The league’s fan base in India has grown by over 50% during the last four seasons, underscoring the growing popularity of football amongst Indian audiences. Bundesliga also continues to work closely with stakeholders across the Country, to strengthen football structures, enhance technical expertise and support the development of the sport at various levels.

‘Z’ remains committed to building a diversified sports portfolio that offers premium global sporting content along with emerging sports properties to drive meaningful consumer engagement. Through strategic partnerships and investments, ‘Z’ continues to expand its footprint across sports while creating new opportunities for fans to connect with their favourite teams, players and competitions. The Bundesliga partnership marks another important step in the Company’s vision of fostering a vibrant sporting culture and accelerating the growth of football in India.

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• Company aims to unlock higher monetization potential from the rapidly growing social and creator economy landscape

Mumbai, 1 July 2026: In a move to further strengthen the digital monetization engine and propel the growth momentum, leading Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’) has announced the appointment of Sudeep Nagpurkar as Chief Sales Officer – Social Platforms, Creator Economy & Partnerships. In this role, Sudeep will be based out of Noida and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’.

As the Attention Economy continues to reshape consumer behavior, brands are increasingly seeking integrated ecosystems that enable meaningful engagement across content, creators, communities and commerce. Recognizing this shift, ‘Z’ is focused on building a robust digital ecosystem that leverages its content strengths, technology capabilities and strategic partnerships to unlock new monetization opportunities across social platforms, creator networks and emerging digital touchpoints.

Sudeep will leverage his deep industry knowledge and experience to enhance the digital asset monetization capabilities with a strong focus on strategic partnerships. Sudeep will work closely with platforms, creators, brands and advertisers to develop innovative monetization solutions and unlock new revenue opportunities for the Company. He will also play a key role in driving strategic collaborations that further strengthen the Company’s presence across the rapidly expanding creator economy ecosystem.

Speaking about the appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd. said, “In a rapidly evolving landscape, the convergence of content, technology and commerce is unlocking newer avenues for audience engagement and monetization. Our focus is to build a future-ready revenue ecosystem with robust capabilities to capitalize on the opportunities emerging from the expanding creator economy and social platforms. I am glad to welcome Sudeep, as we accelerate the momentum on our digital journey. His experience in developing strategic partnerships and driving monetization strategies will further strengthen our capabilities across the digital landscape.”

Sudeep Nagpurkar, Chief Sales Officer – Social Platforms, Creator Economy & Partnerships, Zee Entertainment Enterprises Ltd., added, “The creator economy and social platforms are redefining how audiences discover, consume and engage with content. This presents a significant opportunity for brands to connect with consumers through more authentic, contextual and outcome-driven experiences. I am excited to join ‘Z’ at a pivotal phase in its digital growth journey and look forward to collaborating with creators, platforms, advertisers and partners to build innovative monetization models, unlock new revenue streams and create a future-ready ecosystem that delivers long-term value for all stakeholders.”

Sudeep has over 16 years of experience across multiple sectors like Consumer Technology, B2B SaaS, Retail and FMCG. Over the course of his career, Sudeep has worked across regions in India & enabled businesses to export from India to the world. Previously, he was associated with Google India, where he served as the Head of Industry, FMCG, enabling marketing transformation for large consumer conglomerates. He has also been associated with National Instruments (Emerson), building deep foundational expertise in consultative sales and business development.

The appointment of Sudeep is a part of the Company’s strategic efforts to build a diversified and future-ready monetization ecosystem, leveraging the growing influence of social platforms and creator networks to develop long-term strategic partnerships and enhance value creation across the business.

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‘Poora India Watchega’ lives in the space between generations of fandom the fan who has carried this sport for decades, the one who tunes in every four years, and the one who is about to fall in love with it this June. It’s a nation discovering football together, each at its own pace but moving as one.

Developed by Talented and mktgstack, the campaign invites all of India into football’s biggest moment. Anchored by a high-energy brand film, directed by Atul Kattukara with First December Films, the campaign captures how football comes alive across homes, streets, cafés, workplaces, and communities during the FIFA World Cup. Through moments of celebration, rivalry, nervous excitement, and shared joy, the film reflects how the sport has the power to bring people together, whether they are die-hard football fans or simply joining in for the excitement of the occasion.

‘Poora India Watchega’ campaign will roll out through strategic brand partnerships, creator-led integrations, and a large-scale digital outreach strategy spanning 200+ websites, alongside visibility across Connected TVs, food and delivery apps, sports apps, and digital sports communities PAN India, making the tournament impossible to miss no matter where audiences are engaging from.
Brand film: Link

Kartik Mahadev, Chief Marketing Officer, Zee Entertainment Enterprises Ltd. stated, “At ZEE5 and Unite8 Sports, we want the audience to watch FIFA World Cup together. FIFA World Cup is an experience that goes beyond the core football fandom, and ‘Poora India Watchega’ brings that spirit alive. Every four years, football goes beyond its core fans and becomes something everyone wants to be part of. It’s about watching with friends, picking favourite teams overnight, celebrating every goal, and getting swept up in the emotion. Through this campaign, we’ve aimed to make the World Cup feel welcoming, exciting, whether you’ve followed football for years or are tuning in for the first time.”

Adding to this, Bavesh Janavlekar, Chief Business Officer, Unite8 Sports, Zee Entertainment Enterprises Ltd., said, “The FIFA World Cup 2026 marks a defining moment for global football with legends nearing the end of an era, new stars rising, and an expanded 48-team format making it more inclusive than ever. It’s this scale and cultural impact that makes the tournament bigger than just the sport. ‘Poora India Watchega’ is built for every kind of fan lifelong followers, once-in-four-years viewers, and those discovering the game for the first time bringing an immersive, an experience that connects with audiences across India and helps grow a lasting football culture.”

Karishma Changroth & Sanket Audhi, Founding Members at Talented, “It takes a whole squad playing at the top of their form to bring a campaign of this scale to life. ‘Poora India Watchega’ is powered by high trust, agility and shared ambition across ZEE5, Unite8 Sports, Talented, mktgstack and our production partners at First December Films to create a World Cup experience that feels as big and energetic as the fans it is made for.”
Talented has led the creative and strategic development of ‘Poora India Watchega’. On social and digital, mktgstack, part of the Talented Grid, is building football culture online that makes the tournament feel unmissable, even before kickoff.

The FIFA World Cup 2026 will be available in Hindi, English, Bangla and Malayalam across ZEE5 and the newly launched Unite8 Sports channels, bringing fans closer to every goal, celebration and unforgettable moment in the language they love.tball fandom in the country.

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Bengaluru, December 17^th, 2025: Zee Entertainment Enterprises Limited (‘Z’), India’s leading media and entertainment company, successfully concluded its historic broadcast of Baseball United’s inaugural season as the Mid East Falcons clinched the first United Series championship with a commanding 8-1 victory over the Mumbai Cobras at Baseball United Ballpark in Dubai.

The championship finale, broadcast live in English and Hindi across Zee 5, Zee Café SD, &Flix SD, and &Pictures HD, showcased the pinnacle of professional baseball as Shotaro Kasahara delivered a masterful performance, allowing only two hits in six scoreless innings with six strikeouts to secure the Falcons’ victory. Munenori Kawasaki, named United Series MVP, went 2-for-5 with one run scored and two RBIs, batting an impressive .417 for the series.

The landmark partnership between ‘Z’ and Baseball United brought all 21 Season One games to Indian audiences throughout November and December, marking the first time professional baseball has been broadcast extensively across India’s diverse regions. The tournament featured intense competition among the league’s four founding franchises—the Arabia Wolves, Mid East Falcons, Karachi Monarchs, and the Mumbai Cobras—with the Falcons staging a remarkable comeback after losing Game 1 to claim two consecutive victories.

“We are incredibly proud to have partnered with Baseball United to bring this groundbreaking season to Indian audiences,” said Laxmi Shetty, Head-Advertisement Revenue, Broadcast and Digital, Zee Entertainment Enterprises Ltd. “Over 21 thrilling games, we’ve witnessed the birth of a new sporting culture in India. The passion and engagement from fans across the country has exceeded our expectations and validates our vision of diversifying India’s sports entertainment landscape. This historic championship finale showcased the very best of professional baseball—exceptional athleticism, strategic brilliance, and the kind of nail-biting drama that creates lifelong fans. We look forward to continuing this partnership and bringing even more world-class baseball action to Indian fans in the seasons ahead. Congratulations to the champions on their well-deserved victory.”

“This inaugural season has been nothing short of extraordinary, and we couldn’t have asked for a better partner than ‘Z’ to share this journey with fans across India,” said Kash Shaikh, Chairman, CEO, and Co-Founder, Baseball United. “The championship victory caps off a thrilling month of world-class baseball that has captivated audiences and introduced millions of Indians to the speed, strategy, and excitement of our sport. Witnessing Indian players compete on a professional stage has been truly inspiring, and their performance demonstrates the incredible potential of Indian baseball. We are grateful to ‘Z’ for their commitment to this vision and for helping us connect with India’s passionate sports community. This is just the beginning of an exciting journey, and we can’t wait to build on this foundation in Season Two.”

The United Series Championship, held on December 12th, 13th, and 14th, concluded Baseball United’s 21-game season that featured world-class players, entertainment, and fan experiences. Supported by 20 Major League Baseball legends including Mariano Rivera, Barry Larkin, Adrián Beltré, and Albert Pujols, the league’s mission to grow baseball across the world’s most populous region has taken a significant step forward.

‘Z’s comprehensive coverage included live game broadcasts and  supplementary content on Zee 5 featuring player profiles, ballpark highlights, Baseball 101 educational clips, behind-the-scenes segments, and an original documentary chronicling the building of the league. The partnership was supported by four weeks of extensive promotion across ‘Z’s linear and OTT network, reaching over 800 million viewers across India.

As Baseball United Season One concludes with the Mid East Falcons as champions, both ‘Z’ and Baseball United remain committed to expanding baseball’s footprint in India, nurturing homegrown talent, and building on the foundation established during this historic inaugural season.

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·         Channel also garners the highest urban share of 14.7% in Q2FY26; marking a 3-year high

·         Commands a 40% share of Top 10 shows in Hindi GECs (Pay) in October 2025

Mumbai, 18^th November 2025: Zee TV, the flagship Hindi general entertainment channel of the Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’), has achieved robust gains on the back of its new content slate centered around quality storytelling, relatable characters and strong emotional connect. In line with its strategic content approach, the new fiction shows unveiled by the channel has enabled it to garner record-breaking results, leading to a 3-year high urban market share of 14.7% in Q2FY26 and strong leadership across all GECs (Pay & FTA) in core prime time.

Zee TV also commanded a 40% share of the top 10 shows in the Pay Hindi GEC genre with four of its newly-launched fiction shows. Encompassing a blend of emotions, relationships and ambitions in a relatable weave of storytelling, the new shows – ‘Tumm Se Tumm Tak’, ‘Vasudha’, ‘Ganga Mai Ki Betiyan’ and ‘Jaane Anjaane Hum Mile’ have struck a chord with viewers and continue to garner strong viewership gains week after week.

In a bid to further enhance its connect with the viewers and present innovative and quality stories, Zee TV’s fresh content approach lays a strong emphasis on highlighting the positivity and emotional depth embodied by characters like Vasudha and Saru. These shows have not only expanded the channel’s creative canvas, but also captured the pulse of today’s India, balancing tradition with aspiration.

The channel has further enhanced its content line-up with the recently launched ‘Jagadhatri’, and is gearing up for the launch of ‘Lakshmi Niwas’, which aims to engage viewers with strong, rooted storytelling.

Speaking about the performance of the new shows, Mangesh Kulkarni, Chief Channel Officer, Zee TV said, “The success of our new fiction line-up marks a defining moment for us at Zee TV, achieving the dual win of core prime time leadership and a 3-year high market share. The strong resonance of our stories with viewers, reflect the positive momentum of the channel and enable us to remain well-poised to achieve higher gains in the future. Our prime time line- up is backed by a sharp programming strategy focusing on quality storytelling, and we aim to strengthen our offerings across other slots as well going forward.”

Raghavendra Hunsur, Chief Content Officer, Zee Entertainment Enterprises Ltd. said, “Our aim is to consistently craft powerful and engaging narratives that are a true reflection of the rich stories that reside within our Nation. The success of this new content approach and our fiction shows is a firm reflection of the trust that viewers place in us. The viewers’ acceptance of characters such as Saru and Vasudha across households, further gives us the confidence in the power of quality storytelling across any platform. We remain committed to fortify this growth with more compelling fiction and non-fiction properties across the channel.”

Even as the fiction line-up continues to garner strong results, the channel is also building its non-fiction offerings with innovative properties. Zee TV recently adopted a unique daily, non- fiction format for ‘Chhoriya Chali Gaon’, which was well-received amongst the viewers for its fresh concept. Another compelling non-fiction offering, ‘Kahani Har Ghar Ki’, hosted by Juhi Parmar, narrated real stories of courage and resilience and showcased the indomitable human spirit amid everyday challenges. The channel’s latest non-fiction show, ‘Ideabaaz’ is giving aspiring entrepreneurs a platform to pitch their business ideas to a panel of investors.

The post Zee TV’s new content slate leads to 3-year high market share; channel achieves leadership in core primetime appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Bengaluru, October 6, 2025: Zee Entertainment Enterprises Limited (‘Z’), India’s leading content and technology powerhouse, today unveiled the first chapter of its new experiential vertical, Zee Live, with the launch of its flagship event Marathi Vajlach Pahije (MVP), in association with the talent company World Of Vibes.

Set to take place on October 12, 2025 at Phoenix Market City, Pune, MVP is more than a live concert — it’s a cultural movement. It celebrates the vibrant dynamism of Marathi youth culture, giving voice to the rising energy of hip-hop, indie music, and street art that reflects the pulse of a new generation of Maharashtrians.

Featuring 40+ artists including Kratex, Sanju Rathod, Shreyas & Vedang, MC Gawthi, and Patya the Doc, the festival is designed to deliver high-octane performances that echo today’s youth stories — raw, original, and unapologetically local. MVP is a stage where tradition meets modern expression, where Marathi pride gets reimagined through the beats, lyrics, and rhythm of today’s creators.

To deepen its impact, Zee Live has partnered with Marathi Zee 5, ensuring that the spirit of MVP resonates far beyond the physical stage. With exclusive digital content, artist spotlights, and behind-the-scenes stories, the festival will bridge on-ground excitement with an always-on digital ecosystem, allowing young fans across India to stay connected to the culture and the community.

Gareth Eswin Thomas, Business Head, Zee Live, said: “Marathi Vajlach Pahije is not just an event; it’s an expression of cultural identity and youthful creativity. It represents how live experiences can capture the energy of a generation, creating moments that are felt, shared, and remembered. This is the new language of cultural celebration.”

V.R. Hema, Business Head, Marathi Zee 5 & Zee Marathi, added: “Through our collaboration with Zee Live, we are giving Marathi youth a stage that is both local and global. By amplifying their voices and their music across our digital platforms, we are celebrating not just performances but the stories, struggles, and dreams behind them. MVP represents the next era of regional storytelling — bold, proud, real, and connected.”

Presented by Zee Live, Marathi Zee 5 and World of Vibes, MVP is the beginning of a new cultural chapter. From music to identity, from moments to memories — it’s an immersive celebration of Maharashtra’s artistic energy, powered by its youth.

Tickets are now available on BookMyShow. Fans can also discover exclusive content and behind-the-scenes stories on Marathi Zee 5.

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·         Flagship GEC Zee TV’s new launches – ‘Tumm Se Tumm Tak’ and ‘Saru’ overtake competition to emerge as slot leaders

·         8 linear channels across languages & genres achieve leadership position in key markets

·         Reaches 99% TV households & 855 million people across the Nation 

Mumbai, 2^nd September 2025: Leading Content and Technology powerhouse, ZEE Entertainment Enterprises Ltd. (‘Z’) has reaffirmed its strong positioning in the linear TV landscape by achieving a 4-year high market share of 18.2%, on the back of a strategic content approach that offers culturally-rooted, quality content across languages. Further enhancing its connect with viewers as a trusted and relatable entertainment destination, the Company reached 99% TV households, touching the lives of 855 million people across the Nation.

The Company has taken concerted efforts across the linear business to further strengthen its programming and build a compelling content offering across genres. The results of the steps undertaken have resulted in 8 channels from ‘Z’s portfolio attaining the No. 1 leadership position across genres like general entertainment, movies and lifestyle. The Company’s flagship Hindi general entertainment channel – Zee TV also witnessed significant gains and clocked a 3-year high market share of ~15% in July (15+; HSM Urban). The channel also emerged as the leading pay Hindi GEC amongst affluent viewers (HSM Rural – 15+ NCCS AB, Wk30-33’25) on the back of its new show launches such as ‘Tumm Se Tumm Tak’ and ‘Saru’, which have both emerged as slot leaders within a short span of time (15+ HSM Urban), outperforming competition. 

Contributing significantly to the overall network viewership with the highest share was the Hindi Movies cluster, with Zee Cinema as the No. 1 Hindi Movie channel (15+; HSM Urban; July’25). Its World Television Premiere of the blockbuster film ‘Pushpa 2’ in Hindi was the biggest in FY26 (YTD), resulting in considerable increase in viewership for the channel.

Within the lifestyle genre, Zee Zest maintained its firm leadership position for 3 years in a row on the back of compelling original content and Intellectual Properties.

Robust language market growth

Even as the Company garnered gains in Hindi, its growth in language markets continues to remain robust. In fact, ‘Z’ remained the fastest growing network in the South with a share of 17.2% (FY26 YTD); nearly 3% higher than FY22.

The South market continued to post new milestones, as Zee Kannada maintained its leadership position in Kannada general entertainment with an all-time high share of 44% (FY26 YTD), on the back of its latest launch ‘Karna’, which emerged as the highest rated show in the fiction-drama genre, as well as existing shows like ‘Lakshmi Nivasa’, ‘Annayya’ and ‘Naa Ninna Bidalaare’.

Zee Tamil also achieved a historical high share in the Tamil GEC genre, driven by its new show launch – ‘Ayali’ and evergreen shows like ‘Karthigai Deepam’ and ‘Anna’ (15+; TN Urban; FY26 YTD).

Zee Telugu continues its strong foothold as the biggest channel in Hyderabad across all genres driven by fiction shows like ‘Jagaddhatri’ and ‘Chamanthi’. The channel clocked a massive 18.1 TVR, for the World Television Premiere of ‘Sankranthiki Vasthunam’, making it the biggest premiere in Telugu over 2 years (15+; AP/TL Urban; FY26 YTD). 

Amongst the other language markets, Zee Sarthak continued to maintain its strong foothold in the Odia market as the No. 1 GEC for 5 years in a row (15+; Odisha Urban; FY26 YTD); while Zee Talkies remained the No. 1 Marathi Movies channel for 6 years in a row. The Marathi Movies cluster also maintained a firm position in the category with a 54% share (15+; MH U+R; FY26 YTD). 

The Company has also witnessed steady gains in the Marathi market with a fresh content slate enabling Zee Marathi to become the fastest growing Marathi GEC with its relative share increasing by 10% over the last 2 years (15+; MH Urban; FY26 YTD). 

In the Bangla market as well, Zee Bangla is the leader in Kolkata, also regaining leadership in West Bengal Urban in the latest period (week 33’25), achieving strong growth with high- performing shows like ‘Parineeta’, ‘Jagadhatri’ and ‘Phulki’. Zee Bangla Cinema also emerged as the No. 1 Bangla Movie channel in FY26 YTD.

Languages remain at the heart of ‘Z’s content strategy, and the Company continues to leverage its capabilities to showcase the depth of stories and rich culture from every corner of the Nation. The Company’s key channels have fortified their leadership position across language markets with new content offerings and premieres of blockbuster movies.

Speaking about the success, Raghavendra Hunsur, Chief Content Officer, ZEE Entertainment Enterprises Ltd. said, “It is heartening to see that our efforts taken to build a compelling content slate blending original shows with super-hit movies across languages, is bearing fruit. Our sharp focus on storytelling rooted in culture, yet crafted for an evolving viewer appetite has enabled us to drive growth and build a deeper connect. From Hindi shows like ‘Tumm Se Tumm Tak’ to language offerings like ‘Karna’, ‘Karthigai Deepam’ and ‘Parineeta’, our content is setting new benchmarks across the country. The fact that 8 of our channels are No. 1 is a testament to the power of our creative vision, and we will continue to build on this strength with innovative and purposeful content offerings.”

Rituparna Dasgupta, Executive Vice President – Network Research and Planning, ZEE Entertainment Enterprises Ltd. added, “Our success across Bharat by reaching 855 million people with 99% TV household penetration demonstrates the unmatched scale of ‘Z’, and its firm presence almost like a trusted family member, creating moments of joy and togetherness. The surge to a network share of 18.2% marks much more than a statistical milestone for us, it reflects the trust of Indian viewers in our diverse portfolio and capabilities. This momentum is driven by our consumer closeness and deep understanding of India’s hyperlocal cultural mosaic. Our robust linear growth story reaffirms our commitment towards television as a powerful medium to narrate stories that are woven into the fabric of everyday life across India and bring generations together in front of one screen.” 

Adding to this momentum, ‘Z’ has also introduced 2 new entertainment channels including Zee Power in Kannada and Zee Bangla Sonar, further strengthening its diverse portfolio with a blend of original programming and movies.

For over three decades, ‘Z’ has successfully tapped the cultural pulse of the country by crafting stories that inspire meaningful action and mirror the evolving tastes of its viewers. The Company has consistently implemented significant steps to build a robust portfolio of channels with innovative original programming and blockbuster films.

With a robust portfolio of 50 domestic channels offering original content across 11 languages, ‘Z’ caters to the consumer’s every entertainment need with a kaleidoscope of stories that reflect the aspirations, emotions and traditions of emerging Bharat.

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•   Best Children’s film – Naal 2

•   Best Debut Film – Aatmapamphlet

•   Best Child Artist – Treesha Thosar, Shrinivas Pokale and Bhargav Jagtap – Naal 2

•   Best Dialogue – Deepak Kingrani (Sirf Ek Bandaa Kaafi Hai)

•   Best Punjabi Feature Film – Godday Godday Chaa 

Films Distributed by Zee Studios:

Best Feature Film – 12th Fail

Best Actor Lead Role – Vikrant Massey (12th Fail) 

Mumbai, 4^th August 2025: Zee Studios, the Movies Business Vertical of leading Content and Technology powerhouse ZEE Entertainment Enterprises Ltd. (‘Z’) has made the Nation proud by bagging 6 awards at the 71st National Film Awards. The recognition further strengthens Zee Studios’ commitment to present impactful stories across diverse languages that engage and inspire audiences across the globe.

The National Film Awards are among the most prestigious film honors in India, established in 1954 by the Government of India to celebrate excellence in Indian cinema. Organized annually by the Directorate of Film Festivals under the Ministry of Information and Broadcasting, these awards recognize outstanding achievements across various regional languages and categories in feature films, non-feature films, and film writing.

·        Best Actress Lead Role award was bagged by Rani Mukherji for her performance in Mrs. Chatterjee V/s Norway, a film produced by Zee Studios

·         Best Children’s Film award was bagged by Naal 2, a Marathi film produced by Zee Studios

·         Naal 2 also bagged Best Child Artist award for the brilliant performances of Treesha Thosar, Shrinivas Pokale and Bhargav Jagtap

·         Best Dialogue award was bagged by Deepak Kingrani for Sirf Ek Bandaa Kaafi Hai, a film produced by Zee Studios

·         Best Debut Film award was bagged by the Film, Aatmapamphlet, produced by Zee Studios

·         Best Punjabi Feature Film award was bagged by Godday Godday Chaa, a film produced by Zee Studios 12^th Fail, a film that was distributed by Zee Studios bagged 2 prestigious awards:

·        Best Feature Film and Best Actor Lead Role – Vikrant Massey

The announcement was made by Shri Ashutosh Gowariker (Feature Film Jury Chairperson), Shri P. Sheshadri (Non-Feature Film Jury Chairperson), and Dr. Ajay Nagabhushan MN, Joint Secretary (Films), Ministry of Information & Broadcasting. Ms. Mattu J. P. Singh, Director General, PIB, was also present on the occasion.

Speaking on this achievement, Mr. Umesh Kumar Bansal, Chief Business Officer, Zee Studios & Zee Music Co. said, “It is our honour to be associated with quality cinema that has been recognised at the prestigious 71st National Film Awards. The success is a firm testament of our commitment as a pan-India studio to bring alive compelling narratives and powerful stories across languages, that resonate with audiences. We are proud of the hard work of our talented filmmakers and teams that has enabled us to collectively achieve this success. We will continue to produce and distribute films that not only entertain but also inspire and celebrate the rich diversity of Indian cinema.” 

With a sharp focus on quality content and impactful storytelling, Zee Studios continues to fortify its position as a truly pan India film studio with a focus on Hindi and language films. Going forward, the studio aims to invest in high-impact stories to build a robust slate across languages.

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Bengaluru, 25^th July 2025: Zee Entertainment Enterprises Limited hosted an expert panel to deliver perceptive insights into “One Bharat, Many Screens” in Bengaluru recently. Against the backdrop of Zee’s commitment to uniting diverse audiences through family‐oriented storytelling, the panel, comprising industry leaders from broadcast, digital start-ups, consumer goods and entertainment, saw intense discussions on how brands can forge meaningful connections in India’s increasingly fragmented, multi‐screen ecosystem.

Mr. Ashish Sehgal, Chief Growth Officer of Zee Entertainment Enterprises opened the conversation by underscoring Zee’s three decades of learning from storytellers like panel member and Kannada film icon, Ramesh Aravind. He highlighted Zee’s goal of getting every individual with their individual screens to come together and sit and still talk as a family, through stories that spark dialogue across generations.

He emphasized how Zee leverages deep cultural insights and regional research to craft narratives that resonate from Kashmir to Kanyakumari with content across genres, languages and formats, whether on television, cinema, over‐the‐top platforms or short‐form vertical dramas. As a content creator and industry leader, Zee Entertainment understands Bharat deeply to keep India’s screens and dinner tables alive with conversation.

Drawing on his experiences across multiple media, Mr. Ramesh Aravind spoke to the constant at the heart of all storytelling: the human truth. He stressed on how all content, across formats, must address basic human emotions including our flaws, our dreams, and our shared experiences. He noted that while factors such as pace of storytelling, framing and length must respect the needs of each platform, the core “mantra” must remain genuine human stories.

Venkatesh Vijayaraghavan, MD & CEO, TTK Prestige and Shuvadip Banerjee, Chief Digital Marketing Officer, ITC added their insights into how legacy and new‐age brands navigate multi‐segment audiences. Mr. Vijayaraghavan spoke of the challenge of remaining relevant to both the traditional millennial customers and the digitally native younger generation. They pointed out that while technology enables precise segmentation, the brand’s purpose and promise must remain consistent. They stressed the need to balance reach with resonance, using nuanced creative execution across television, social channels and e‑commerce platforms to reinforce brand ethos without diluting it.

Nishchay Ag, Co‑founder and CEO of fintech startup Jar, shared the perspective of a digital‑first brand scaling into traditional media. Having built a 20 million‑user base in two and a half years, he described the moment of “product–market fit” as the signal to expand onto television. Once non-linear yield returns begin, it’s time to crafting a unified voice and deliver stories in the languages, formats and durations that India’s diversity demands.

The lively discussion saw the emergence of four strategic levers as essential for brands charting “One Bharat, Many Screens”. The first, compelling, purpose‑driven content; the second, authentic cultural insight that honours regional idioms; third emotional connection that extends beyond the screen; and finally, a clear path to commerce that transforms brand engagement into purchase. The panelists agreed that those brands that respect time and money, and deliver value will gain audience engagement and lasting loyalty.

Together, these insights show how in a multi‑screen India, brands must deliver emotionally resonant stories to drive real‐world results. As Zee continues to weave “One Bharat” into every screen, discussions such as these serve to reaffirms its promises: to unite diverse audiences through shared narratives and catalyze meaningful connections between brands and families nationwide.

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