New Delhi, 18 December 2025 | In a first-of-its-kind move that brings together sustainable mobility and conscious lifestyle rewards, Fabindia has partnered with Mahindra Electric Origin SUVs to introduce a benefit for Fabfamily members. Customers can now book premium electric SUVs using loyalty currency alone — just 1,000 Fabcoins, boosted to a booking value of ₹21,000. This collaboration between two iconic Indian brands — both deeply rooted in sustainability and innovation — sets a new benchmark for how loyalty programs can deliver meaningful, real-world value far beyond traditional discounts.

 A milestone in loyalty innovation

Through this partnership, Fabfamily members can now redeem their Fabcoins to book Mahindra’s Electric Origin SUVs, namely the BE 6 and the XEV 9e. The offer effectively allows customers to secure a premium eSUV booking entirely through loyalty earnings, making Fabfamily one of the most generous and innovative loyalty programs in the country. William Nanda Bissell, Managing Director, Fabindia Ltd, said: “Fabfamily was built on the belief that loyalty should create extraordinary value and not just transactional benefits. Partnering with Mahindra allows us to demonstrate that belief at its boldest: enabling our members to book an Electric Origin SUV using just 1,000 Fabcoins. It’s an unprecedented 21X value unlock and a proud moment for us as two Indian brands come together to promote conscious consumption, sustainable mobility and customer empowerment.  For us, this reward is a signal of where modern loyalty programs are headed: towards becoming unreasonably generous, personalised and caring.”

Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra Ltd. and Executive Director, Mahindra Electric Automobile Ltd, said: “At Mahindra, we believe the future of mobility is not just electric, it is experiential, accessible, and deeply integrated into the lifestyle of our customers. This partnership with Fabindia is a powerful example of how two purpose-driven brands can come together to redefine value. It’s a step forward in democratizing eSUV ownership and creating meaningful touchpoints that go beyond the vehicle itself.”

Fabfamily: Building India’s Most Distinctive & Generous Loyalty Ecosystem

Fabfamily is designed as a long-term lifestyle ecosystem that rewards intent, continuity and conscious choices. Key program features include:

• • Earn Generously: Up to 10% back in Fabcoins on every Fabindia purchase.
  • Secure-Now, Redeem-Later: Members can lock an eSUV booking with 400 Fabcoins and complete the balance over time. Once 1,000 Fabcoins are accumulated, the booking is auto-processed.
  • Partner Multipliers: Premium brand collaborations, including The Oberoi Hotels & Resorts and Indian Accent, offering up to 30X value on Fabcoin redemption.
  • Cause Contributions: The ability to donate Fabcoins towards WWF-India and the Centre for Science & Environment; because generosity works both ways.
  • FabONE: Concierge services that enrich the customer journey.
  • Gentle Tier Migration: A unique “single-tier downgrade” policy makes retaining status easier and more customer-friendly.

Fabfamily’s latest evolution is built on choice architecture, emotional loyalty and long-term affinity moving beyond points-for-discounts into high-utility, high-experience, life-enhancing rewards.

The partnership with Mahindra Electric Origins SUVs demonstrates how loyalty programs can influence the future of mobility, sustainability and lifestyle consumption in India.

The Mahindra eSUV reward will go live on 19th December 2025.

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Turns out, we delivered headlines.

·         30,000+ Mahindra Electric Origin SUVs on road in just 7 months, that’s one sold every 10 minutes

·         Revenue market share No. 1 in H1 FY26, with Rs. 8000+ crore in Sales Revenue for Mahindra Electric

·         1000+ plus Mahindra Electric Origin SUVs have crossed 20,000 km and 65% has been driven every single working day

·         Owners have cumulatively driven over 200 million kms 

Bengaluru, November 26, 2025: Last November, Mahindra didn’t just launch two pure Electric Origin SUVs. We unleashed two Indian icons – XEV 9e and BE 6 and announced our ambition to shake up India’s EV conversation.

One year later, we haven’t just shaken conversations. We’ve rewritten them.

The launch generated 4+ billion views making the XEV 9e and BE 6 the most talked-about Indian automobiles of the year and pulled in everyone from luxury auto aficionados and business leaders to top government officials, all proudly choosing a Made-in-India Electric Origin SUV that looks global and feels world-class.

Mahindra’s Electric Origin SUVs have done something no EVs in India has ever achieved: Made electric the object of desire and a lifestyle statement. The conversation has now moved to – “I can’t go back to anything else”.

A Year of Mahindra’s Electric Origin: The Highlights

1.      Our Electric Origin SUVs are now the primary vehicle for their owners

Mahindra Electric Origin SUVs aren’t just getting used for occasional drives; they’ve become the primary vehicles for their owners. With over 65% (nearly 2 out of 3 vehicles) of our Electric Origin SUVs being driven every single working day, it’s clear they’re powering everyday journeys.

2.       Unlimited Confidence

Over a thousand Mahindra Electric Origin SUVs have already crossed 20,000 km within just a few months, with some surpassing the 50,000 km milestone in seven months. 70% of our vehicles are driven over 1,000 km every month and 10% of them go beyond 3,000 km every month. Additionally, ~60% of Mahindra Electric Origin SUVs are getting more than 500+ km City Range*.

From the freezing heights of Leh to the furnace of Thar desert, across 4°C to 53°C, these Electric Origin SUVs have quietly proved what “Indian engineering for Indian roads” truly means. And they’re not just city cars anymore — 30% of owners have already done 400 km in a single day trip, while many have taken them across states, with some covering 10 states in one journey.

3.       30,000 sold, 7 months, and a new sales record.

Over 30,000 Mahindra Electric Origin SUVs have been sold within seven months, translating to roughly one SUV every 10 minutes.

4.       A breakthrough customer base – 80% are new to Mahindra.

XEV 9e and BE 6 have brought Mahindra a completely new audience. Eight out of ten buyers had never owned or considered a Mahindra vehicle before. These Electric Origin SUVs have opened the brand to luxury intenders, young urban professionals, tech-first families and design-obsessed explorers.

5.       BE 6 becomes a cult phenomenon.

BE 6 is barely a year old but already a culture-shaping icon. Owners have turned it into their canvas – with custom paints, mods, and social buzz that refuses to die down.

And the collabs? We didn’t just play the game. We entered the game.

•          BGMI x BE 6 – The first time an Indian auto brand was featured in India’s biggest gaming phenomenon.

•          Batman x BE 6 – A global first. The limited-edition 999 units sold out in about 2 minutes.

*City Range: vehicle running at speeds of less than 100 kmph

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The split between the XEV 9e and BE 6 is 56% and 44%, respectively. The top-end Pack Three, featuring a 79 kWh battery, accounted for 73% of the total bookings across both brands. This response indicates strong customer enthusiasm for Mahindra’s next-generation electric SUVs and reflects the growing demand for premium EVs in India.

This strong demand underscores the confidence customers have in Mahindra’s UNLIMIT India vision—delivering innovative, world-class electric SUVs that offer a distinctive blend of luxury, performance, and technology. The Made-in-India, For-the-World XEV 9e and BE 6 have attracted significant attention since their unveiling on November 26, 2024, signalling a robust market appetite for premium electric SUVs. 

Deliveries will begin in latter part of March 2025, in the following phased schedule, as shared earlier:

·         Pack Three – From Mid-March 2025

·         Pack Three Select – From June 2025

·         Pack Two – From July 2025

·         Pack One Above – From August 2025

·         Pack One – From August 2025

Mahindra remains committed to providing a smooth and transparent delivery experience. Customers will receive their tentative delivery timelines within the next three weeks through regular updates.

The post Mahindra Electric Origin SUVs create new record in the EV category with booking value of ₹ 8472 crores (at ex-showroom price), securing 30 179 bookings on day 1 appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Bengaluru, November 27, 2024: Mahindra has set new safety benchmarks by conducting India’s first live EV crash test on its Electric Origin eSUV—the XEV 9e. Becoming the first Indian OEM to perform such a test, the company showcased the vehicle’s robust construction at its state-of-the-art Passive Safety Lab in Tamil Nadu, one of the largest OEM-owned facilities globally.

The post Mahindra Demonstrates Unprecedented Safety with Live EV Crash and Battery Torture Tests appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Bengaluru, November 27, 2024: Mahindra has rewritten the rules of electric mobility with the launch of its flagship Electric Origin SUVs, the BE 6e and XEV 9e. They are built on a grounds-up revolutionary electric origin architecture INGLO and are powered by MAIA, the fastest automotive mind in the world. These vehicles embody Mahindra’s vision of “Unlimit India“— an era where Indian innovation and design not only challenge global benchmarks but set new ones. The introductory prices* of BE 6e and XEV 9e were announced at the Global Premiere today.

Building a lifestyle brand

Mahindra’s brand strategy is built on the commitment of creating vehicles that resonate deeply with those who seek experiences that align with their aspirations and unlimit their potential. The BE 6e, with its sporty, performance-driven appeal, is crafted for explorers and achievers who love pushing boundaries, embodying the thrill of adventure and precision. The XEV 9e, on the other hand, redefines indulgence, offering unparalleled luxury with refined elegance.

With class-leading range, intelligent ride dynamics, cutting-edge safety features, and a cinematic in-cabin experience, these Electric Origin SUVs are not just vehicles—they are expressions of a bold, authentic lifestyle. 

Heartcore Design 

Mahindra’s Electric Origin SUVs embody the Heartcore Design philosophy, crafting an emotional bond with their owners through bold innovation and modern luxury. With commanding exteriors and thoughtfully curated interiors, the BE 6e and XEV 9e set new benchmarks in aesthetics and functionality. The BE 6e flaunts edgy, athletic silhouette and race-inspired agility, whereas the XEV 9e exudes sophistication with its suave SUV coupe design, blending indulgent luxury with dynamic performance.

Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited, said, “The insight that inspired our brand idea is rooted in the most powerful human emotion – Love, which is eternal, inspires our deepest choices and defines who we are. Our electric origin SUVs, BE 6e and XEV 9e are about Unlimit Love that will inspire our customers to live a life without limits, filled with experiences that will make them feel alive. Crafted for unmissable presence, unparalleled technology and unrivalled performance, our electric origin SUVs will set new global benchmarks. The BE 6e, with its edgy, athletic silhouette and race-inspired agility, is designed for those who thrive on performance and adrenaline while the XEV 9e exudes sophistication with its suave SUV coupe design, seamlessly blending indulgent luxury with dynamic performance.”

R Velusamy, President – Automotive Product Development, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited, said, “The BE 6e and XEV 9e are the next Indian icons that will be world beaters. The difference between a vehicle that is made-electric and these two Born Electric SUVs is that one you have seen before, and the other one is unlike anything you have seen before. One just about matches industry standards of performance while one sets a new standard for performance in the industry. One has tech that will soon be history, while one has tech that will make everything history. These two products built on our grounds up revolutionary electric origin architecture INGLO and powered by MAIA, the fastest automotive mind in the world embody Mahindra’s vision of Unlimit India, setting new global benchmarks.” 

INGLO Electric Origin Architecture 

• Certified Range of 682 km (MIDC P1+P2) for BE 6e and 656 km (MIDC P1 + P2) for XEV 9e with 79 kWh advanced LFP battery pack
• Lifetime battery warranty for both 79 kWh and 59 kWh battery packs. Valid for first registered owners only and applicable only on private registration. In case of ownership change, warranty on high voltage battery will be 10 years or 200,000 km, whichever is earlier from the first ever date of delivery of the vehicle. Full Details will be available at time of booking.
• 3-in-1 integrated powertrain delivering up to 210 kW power
• Acceleration of 0-100 km/h in 6.7 s for BE 6e and 6.8 s for XEV 9e
• Fast charging: 20-80% in under 20 min (with 175 kW fast charger)
• i-Link front suspension, 5 link rear independent suspension with Intelligent semi-active dampers
• Brake-by-wire technology with Integrated electronic booster (IEB)
• High Power Steering with Variable Gear Ratio (VGR) that enables tight TCD of 10 m 

MAIA: Mahindra Artificial Intelligence Architecture, the most powerful mind in the automotive world 

• Software Defined Vehicle: Built on next-gen domain architecture with ethernet backbone
• 220 k DMIPS, 51 TOPS with over 80 bn+ transistors and 130+ Million lines of code.
• Qualcomm Snapdragon 8295 – fastest chipset in automotive grade
• 24 GB RAM, 128 GB storage, and an ultra-fast 6^th generation Adreno GPU for cockpit domain
• Wi-Fi 6.0, Bluetooth 5.2, and Quectel 5G enabling connectivity and real-time updates
• ADAS L2+ with Mobileye EyeQ^TM6 chip with 2 GB RAM & 8 MP camera
• 60+ apps for music, entertainment, OTT movies, podcast, shopping and productivity
• Over-the-air updates ensure the BE 6e and XEV 9e evolve and stay ahead of the curve

Hero Features 

• Wide Cinemascope in XEV 9e: Three 31.24 cm screens, creating an immersive 110.08 cm wide spectacle.
• Race-Ready Digital Cockpit in BE 6e
• VisionX: Augmented-reality Heads Up Display (HUD)
• Infinity Roof and LightUpMe
• Sonic Studio by Experience Mahindra: 16-speaker Harman Kardon sound system with Dolby Atmos
• LiveYourMood: Pre-set themes (Calm, Cozy and Club) with signature sonic tunes curated by AR Rahman, custom driver seat, ambient light & climate control adjustments
• Multi-Drive Modes: Range, Everyday and Race
• ADAS Level 2+: Equipped with 5 radars and 1 vision camera with ability to detect animal, pedestrian, barricades and different types of vehicles
• EyeDentity: The Driver and Occupant Monitoring System (DOMS) to track driver fatigue. This also doubles as selfie camera for clicking pictures and for video calls
• Secure360: Detects and records surroundings with 360-degree camera and inside with in-cabin camera and stores in the vehicle. It also provides live view via mobile app
• Autopark: Features 12 ultrasonic sensors enabling perpendicular, angular & parallel parking along with reverse assist and remote-controlled option

₹ 4500 Crore is the allocated investment out of the total ₹ 16,000 Crore investment in the F22-F27 cycle (as already announced) which includes powertrain development, two product top hats including software & tech and manufacturing capacity.

Mahindra’s go-to-market strategy for the Electric Origin SUVs will roll out in a phased manner in the latter part of January 2025. Deliveries are expected to commence towards the end of February or early March 2025.

Redefining Ownership Experience:

• 500 specialists from luxury and premium brands to provide pre-purchase drive experience
• Around 400 Tech Experts for seamless customer experience with dedicated support from Mahindra Research Valley (MRV)
• Over the Air (OTA) update for a seamless product and ownership experience
• CHARGE.IN, a dedicated charging vertical with 350+ experts and industry-first relationship manager for a hassle-free charging experience

The post Mahindra launches BE 6e starting at ₹ 18.90 Lakh and XEV 9e starting at ₹ 21.90 Lakh appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Lightweight, Flat-Floor Design

The Electric Origin philosophy allows INGLO to feature one of the industry’s lightest flat-floor skateboard structures, paired with high-density battery technology. This unique architecture maximizes every inch of cabin space, offering enhanced comfort, improved seating flexibility, and eliminating the central tunnel. Additionally, it delivers superior stability and handling, providing a driving experience that is lighter, more agile, and incredibly spacious. Designed with modularity and scalability, this architecture supports diverse models, from the athletic BE 6e to the elegant XEV 9e, without compromising on quality or performance.

Breakthrough Battery Efficiency and Fast Charging

At the core of INGLO is power and efficiency. With robust battery options of 59 kWh and 79 kWh, INGLO breaks the barrier of range anxiety by offering the best range in its category. INGLO’s advanced LFP battery chemistry and standardized cell-to-pack technology ensure durability, safety, and long-term reliability. Fast-charging capabilities allow charge from 20%-80% in just 20 min (with 175 kW DC Charger), making long trips and city commutes a breeze. INGLO doesn’t just charge quickly; it does so safely and efficiently. The intelligent battery and thermal management system maintains optimal performance over numerous charge cycles, delivering sustained power, extended range, and dependable safety across varying terrains and climates. INGLO’s charging capabilities align with global standards, ensuring compatibility and efficiency across the board. 

Enhanced Safety and Stability

Safety remains non-negotiable for Mahindra, and INGLO takes it a step further. By placing the battery at a low center of gravity, INGLO enhances both stability and handling, particularly addressing the high center of gravity common in SUVs. The advanced structural design integrates the battery pack into the underbody, creating a protective cage around the passenger cabin. Ultra-high-strength boron steel and reinforced frontal structures ensure unmatched safety. It’s built to endure, from extreme heat to the toughest crash tests, it’s engineered to keep you confident on every journey. 

Unmatched Performance

INGLO’s modular, scalable structure adapts effortlessly to diverse lifestyles, from city driving to rugged adventures. Its reduced underbody weight makes it one of the lightest skateboard platforms in the EV market, enhancing efficiency without compromising performance. A compact three-in-one powertrain, integrating motor, inverter, and transmission, offers remarkable performance, with outputs of 170-210 kW for rear-wheel drives. INGLO delivers a driving experience that is dynamic, powerful, and exhilarating.

Intelligent Vehicle Dynamics

For exceptional handling, INGLO integrates a best-in-class semi-active suspension system, high-power steering, and brake-by-wire technology. Combined, these features create a ride that is both smooth and thrilling. With intelligent drive modes, the SUV adapts seamlessly to changing driving conditions at the touch of a button, making the vehicle and driver work as one. Crafted with an Indian heart and a global outlook, INGLO combines cutting-edge technology and breakthrough innovation for unmatched value. Mahindra invites you to UNLIMIT yourself and experience a new era of electric driving with the upcoming BE 6e and XEV 9e SUVs—where performance and technology come together to redefine every journey.

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