The #TiedToYou campaign features a specially curated hamper that combines WOW Skin Science’s premium beauty products with MMTC-PAMP’s 10 gm Silver 999.9 Minted Coin Ganesh Laxmi, IS.U Fashion voucher worth ₹500, and Pouls of Art’s trendy fridge magnet. This cross-brand initiative represents a fresh approach to festival marketing, where complementary brands unite to deliver enhanced value and diverse product experiences to consumers.

Manish Chowdhary, Co-founder, WOW Skin Science, commented, “This collaboration represents our commitment to reimagining how brands can come together to create meaningful experiences for consumers during cherished festivals like Raksha Bandhan. By partnering with MMTC-PAMP, IS.U, and Pouls of Art, we’re not just offering products, we’re curating a complete celebration that honours the traditional bond between siblings whilst embracing contemporary gifting preferences. This cross-industry partnership demonstrates how strategic brand alliances can deliver exceptional value and create memorable moments for our customers.”

The collaboration leverages each brand’s core strengths to create a comprehensive gifting ecosystem. MMTC-PAMP brings its expertise in precious metals, adding traditional value to the modern celebration, whilst IS.U contributes contemporary fashion elements that resonate with today’s style-conscious consumers. Pouls of Art complements the offering with carefully selected lifestyle products, creating a well-rounded gift experience.

Talking about the collaboration, Mr Samit Guha, Interim CEO & CFTO, MMTC-PAMP said, “Raksha Bandhan is a celebration of love between siblings and cherishing the strong bond of family. This collaboration between MMTC-PAMP and WOW Skin Science combines the strengths of two distinct categories. We’ve curated a thoughtful offering that goes beyond the conventional, reflecting our shared vision to enhance customer experiences through this meaningful gift. At MMTC-PAMP, we remain committed to delivering unique, high-quality gifting solutions that make every occasion truly memorable.”

The campaign is being executed through WOW Skin Science’s social media platforms, with participants required to follow the brand, engage with the giveaway post, and tag their siblings in the comments section. The initiative has generated significant organic engagement, with users sharing personal Rakhi stories and sibling anecdotes in the comments, creating an authentic community conversation around the festival.

Beyond the giveaway, WOW Skin Science has also launched special Raksha Bandhan product bundles available on its official website, offering consumers curated skincare and beauty solutions specifically designed for festival gifting.

This multi-brand collaboration demonstrates the evolving landscape of festival marketing, where strategic partnerships between complementary brands create enhanced value propositions for consumers whilst expanding reach across diverse customer segments.

The post WOW Skin Science Partners with MMTC-PAMP, IS.U & Pouls of Art for Exclusive Raksha Bandhan Celebration appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

With a striking grenade-inspired design made entirely from 100% recycled material, the Aqua Range doesn’t just stand out — it stands for something. The line-up includes:

·         Aqua-Banger Face Wash: A non-drying, deep-cleansing face wash powered by Watermelon, Hyaluronic Acid, and Omega Fatty Acids. Designed to cleanse while boosting hydration — not stripping it.

·         Aqua-Sphere Moisturizer: Lightweight yet long-lasting, this formula uses Aquaxyl, Aquaporins, and Peptides to lock in moisture for 48 hours while restoring the skin barrier. Cool, plump, and balanced skin — with every use.

·         Aqua-Beem Sunscreen Mist SPF 50 PA++++: A reapplication-friendly fine mist that protects without white cast, grease, or weight. Built with our Activated Naturals, it hydrates and shields in one effortless spritz — ideal for humid Indian days.

Each product is infused with WOW’s signature Activated Naturals formula, a synergy of nature-inspired actives and performance-driven hydration technology.

“With the Aqua Range, we wanted to create skincare that was equal parts functional, fun, and futuristic,” said Manish Chowdhary, Co-Founder, WOW Skin Science. “Our team pushed boundaries from clinical-grade hydration to packaging that’s impossible to ignore. This isn’t just skincare. It’s a hydration movement designed for India’s next-gen skin.”

In line with the brand’s Project Trust philosophy, the Aqua Range is 100% vegan, cruelty-free, and made with recycled packaging, reinforcing WOW Skin Science’s deep commitment to clean beauty and conscious impact.

The post WOW Skin Science Launches Disruptive Aqua Range: a Hydration Revolution in Grenade Form appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Through this campaign, WOW Skin Science aims to spread awareness and make sun care engaging with an exclusive ‘WOW Sunscreen Rhyme,’ designed to make sunscreen application enjoyable and memorable. To add to the excitement, the brand is launching a giveaway, encouraging users to create Reels using the custom audio for a chance to win prizes worth ₹1 lakh. By making sun protection effortless and rewarding, this campaign reinforces the importance of daily sunscreen use. Details will be shared soon on WOW Skin Science’s social media.

Here is the link to the rhyme video:

https://www.instagram.com/reel/DHXnMmCyXnM/?igsh=MXA0ejd1dzRyZHJkdw== 

The importance of consistent sun protection remains a key concern in skincare, yet many consumers struggle with finding the right sunscreen that doesn’t leave a white cast or feel greasy. WOW Skin Science aims to eliminate these challenges with its broad-spectrum UVA & UVB protection formula, ensuring an effortless, comfortable experience for all skin types.

“We believe sunscreen should be a joy to wear, not a hassle,” said Manish Chowdhary, Co-Founder, WOW Skin Science. “Too often, people skip sunscreen because of greasy textures, white cast, or discomfort. With our formulation, we have addressed these concerns head-on, creating an easy-to-use, skin-loving solution that blends effortlessly. It offers high-performance UVA & UVB protection, quick absorption, and a lightweight feel, making sun care a seamless part of your daily routine. Our goal is to make sunscreen an essential, enjoyable step in skincare, ensuring that everyone can stay protected without compromise.”

WOW Sunscreen is available on leading e-commerce platforms, retail stores, and www.buywow.in. Join the movement to protect your skin while enjoying the sun—because great skincare starts with the right sunscreen!

The post WOW Skin Science Unveils Sunscreen Campaign for Effortless Sun Protection appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Through this partnership, WOW Skin Science has achieved a 10X growth in orders from tier 2+ markets, driven by strong demand across categories such as perfumes, facewash, serums, creams, sunscreens, shampoos, hair oils, aloe vera gel, and health drinks. The brand’s commitment to quality and effectiveness has resonated with consumers across smaller towns, positioning WOW as a preferred choice in the beauty and wellness space.

Manish Chowdhary, Co-Founder of WOW Skin Science said, “Our partnership with Meesho has been transformative, enabling us to unlock new growth opportunities and build strong brand loyalty in tier 2+ regions. By tailoring our offerings to Meesho’s value-driven audience and providing compelling deals on select products, we’ve successfully delivered high-quality personal care solutions to millions of new customers. Over the past year, this collaboration has driven a 10X growth in orders from these regions, underscoring the immense potential of tier 2+ markets.”

Among Meesho customers, WOW Skin Science’s Ubtan + Kojic Face Wash, Onion + Collagen Shampoo, Onion + Collagen Hair Oil, Vitamin C + Niacinamide Serum, and sunscreen for all skin types have become top choices, reflecting a rising preference for trusted, natural products in emerging markets. Some of WOW Skin Science’s largest customer bases on Meesho come from tier 3+ cities such as Ambernath, Trichy, Etah, Nalgonda, Pratapgarh, Itanagar, Rourkela, Berasia, and Ramagundam. This reach has enabled the brand to connect with value-conscious customers and strengthen its foothold in underserved markets.

Megha Agarwal, General Manager, Business at Meesho said, “At Meesho, we are committed to empowering brands like WOW Skin Science to reach and resonate with value-conscious consumers across India. Our platform’s extensive reach into tier 2+ markets enables brands to connect with millions of shoppers who seek high-quality, reliable personal care products at affordable prices. The remarkable growth WOW has achieved highlights the potential of these emerging markets and reinforces Meesho’s mission to democratize internet commerce for all.”

As WOW Skin Science scales this partnership further, the brand is focused on innovating and launching products that cater specifically to the needs of India’s emerging markets. With plans to leverage Meesho’s vast consumer base, WOW is poised to continue its strong growth trajectory in 2025.

The post WOW Skin Science Adds 1M New Customers from Tier 2+, Eyes 5X ARR Growth on Meesho appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.