Bengaluru, 20 November, 2025: Uber, India’s leading ridesharing platform, and Sulabh International, a pioneer in sanitation and social reform, have come together on World Toilet Day to provide free access to clean and safe public toilets, promoting hygiene and comfort for Uber drivers.

The partnership will enable Uber drivers to use Sulabh operated public toilets free of charge across nine cities including Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Jaipur, Lucknow, Kolkata, and Ahmedabad. The initiative is aimed at improving hygiene and wellbeing for those who spend long hours on the road, reinforcing both organizations’ shared commitment to dignity, inclusion and public health, while supporting the broader objectives of the Swachh Bharat Mission.

Uber drivers can avail this benefit by presenting their Uber registration ID on the driver app at Sulabh operated facilities. All locations are maintained by Sulabh to ensure cleanliness, regular upkeep, and the availability of essential sanitation supplies. Recognizing the unique needs of women drivers, 50 Sulabh toilet complexes will also be equipped with sanitary pad vending machines and incinerators, enabling access to free sanitary products and proper waste disposal.

Commenting on the partnership, Amit Deshpande, Head, City Operations, Uber India and South Asia, said, “For drivers who spend much of their day on the road, access to clean and safe sanitation is a basic yet critical need. Our collaboration with Sulabh International reflects Uber’s continued effort to improve everyday work conditions for drivers, while contributing to the Swachh Bharat Mission.”

Kumar Dilip, President, Sulabh International, said, “We appreciate Uber’s effort to prioritise the dignity and comfort of drivers on its platform. Sulabh has always worked to make sanitation accessible and inclusive, and through this initiative, we are extending these essential facilities to millions of drivers on the Uber platform across key cities. This collaboration supports better hygiene, greater convenience, and contributes to a healthier, more dignified workforce.”

This partnership highlights the power of collective action between technology and social innovation by bringing together Uber’s reach and Sulabh’s expertise to make access to sanitation a basic right, not a privilege, for those who keep India moving.

Central to the campaign is the memorable habit-forming tongue twister: “Spray. Sit. Flush. Spray.” A tongue twister designed as a simple, easy-to-remember reminder for consumers that sanitizing the toilet seat before and after use encouraged consistent and repeatable hygiene practices. Similarly, the messaging was reinforced through posters and hygiene rule cards across all locations for consistent communication and driving the message of proper toilet hygiene. 

Corporate activations as part of the campaign, included distribution of Toilet Seat Sanitizer across multiple office locations. Employees were educated on the difference between toilets that appear to be clean and those that are properly sanitized, reinforcing the importance of using Toilet Seat Sanitizer before and after each use, particularly in shared restroom environments.

Mr Vikas Bagaria, Founder of Pee Safe, said, “World Toilet Day reminds us that basic hygiene practices are fundamental for health and well-being.  Through our offline activities and the simple ‘Spray, Sit, Flush, Spray’ mantra, we will make toilet hygiene accessible, pragmatic, and habit-forming for all, equipping every individual with the right tools and knowledge to stay safe wherever they go.”

Activities at petrol pumps and rest stops reached out to the women travellers. Women drivers were given free Toilet Seat Sanitizer sprays, helping them feel confident and assured in using any public restroom while travelling, particularly in situations where there could be no guarantee about hygiene conditions.

One of the highlights was a massive pickleball event where an installation was setup with a toilet under UV light that visually showed the presence of germs on toilet surfaces. Attendees were also educated on the “toilet sneeze” phenomenon, showing how germs can reach surrounding surfaces while flushing. The brand emphasized that hygiene doesn’t just stop at the toilet seat; high-touch areas like door handles, faucets, flush buttons, and other surfaces should also be sanitized regularly. In addition, customized “Drink Freely” water bottles were provided to attendees to hydrate without worry, knowing that Toilet Seat Sanitizers help make restrooms a safer space.

The campaign extended to college campuses, including institutions such as MDI, BITS Pilani and many more, where students participated in interactive demonstrations highlighting proper toilet hygiene and Toilet Seat Sanitizer usage. These activities aimed at instilling long-term, healthy hygiene habits among young adults.

Youtube Link : https://youtu.be/CaOThi18110?si=2VwG-U1Xp-QgKsgG

Understanding the need to accelerate change for safe sanitation, Ministry of Housing and Urban Affairs (MoHUA) is all set to roll out a month-long Clean Toilets Challenge on 17th Nov., with an aim to focus on ensuring functionality and sustainability of CT/PTs and to identify the best models, efficient restroom facilities, ensuring their continuous upkeep, refurbishment, beautification and ease of access.

Keeping in line with this very motive the Clean Toilets Challenge will be run between the 19th Nov (World Toilet Day) to 22nd Nov as a run up to the Good Governance Day, when the best model toilets will be identified, felicitated and shared for early replicability by other cities.