Addressing the gathering, Mr. Palai highlighted the importance of “Trust, Transparency, and Technology” in today’s PR landscape. He said, “While digital tools have evolved, our core mission—to build trust and connect meaningfully—remains unchanged.”

He spoke about the shift from just gaining visibility to building lasting relationships, emphasizing the need for clear and effective communication.

Mr. Chatterjee gave a detailed presentation on the topic and highlighted the growing impact of technology and AI in Public Relations, urging professionals to “write and think creatively” while using AI as a tool. He discussed AI’s ability to assist in sentiment analysis, media monitoring, and content creation, but also flagged important ethical concerns like algorithmic bias and Western-centric design. He concluded by saying, “The future of PR lies in combining AI with human creativity—but always remember to keep your humanity and common sense alive.”

Dr. Samajdar emphasized that Public Relations is fundamentally about connection—between people, ideas, institutions, and communities. “Let’s not just manage communication, let’s heal it. Let’s not build walls of words, but bridges of understanding,” he urged. He highlighted the evolving role of PR in helping leaders speak honestly, communities understand policies, and organizations express not just what they do, but why they do it. He concluded by saying “A good PR professional today is a bridge builder—between facts and feelings, organizations and people, and what is said and what is truly heard.”

Mrs. Archana Satpathy introduced the theme of this year’s World PR Day celebrations, i.e ‘Building Bridges and Navigating Polarisation’ through several case studies and also highlighted the significance of the day and activities of PRCI. Dr. Anjana Moitra, introduced the guests.

In the open house discussions, the participants interacted enthusiastically raising issues and clarifying doubts. During the function Mr. Palai felicitated the Key Note Speaker.

The function started with the lighting of the knowledge lamp by the dignitaries. Mr. Mr. Sasanka S Pattanaik, Deputy Manager (PR), RSP & Secretary, PRCI Rourkela Chapter presented the raconteur report. Mr. Joydev Majumdar, Assistant Manager (PR), RSP and Member, PRCI Rourkela Chapter coordinated the function while Mr. Sangeet Pattnaik, Joint Secretary, PRCI proposed a vote of thanks.

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The conclave featured technical sessions covering unit-specific communication strategies, CSR alignment, and content creation, chaired by Shri Anup Kumar Dutta. A key panel discussion explored the application of Artificial Intelligence in PR, followed by an insightful session on ethical challenges in social media communication. Creative engagement was woven into the event through short film screenings, a quiz competition, and a ‘Make an Ad’ contest. Winners of the ad contest included Shri Abhinav Shankar (BSL), Shri L. Praveen Kumar (VISL), and Shri Nitin Agnihotri (BSP), with a consolation prize awarded to Ms. Samanvita Ghosh (SAIL-CAD), evaluated by a distinguished jury.

The valedictory session, presided over by Shri Pawan Kumar, ED (HR), emphasized the power of storytelling in shaping organizational narratives and values. He urged PR professionals to proactively showcase institutional achievements and community impact. Shri Sandeep Mathur, CGM (HR), also graced the occasion, while Shri Prashant Tiwari, GM (PR), extended the Vote of Thanks, appreciating the efforts of all contributors. The event was efficiently coordinated by Smt. Aparna Chandra along with the BSP PR team, marking a successful and forward-thinking conclave.

The post ConnectCon 2025: SAIL-Bhilai’s PR Conclave Highlights Communication as a Catalyst for Change appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.